This week on the Development Ready podcast, we have Business Development and Technology Manager Tony Hope, of  LJ Hooker Commercial Brisbane.

We speak to Tony about his journey into the real estate industry and discuss topics such as:

• How technology is changing the face of the real estate industry
• Where and how the industry will be disrupted
• New technologies being adopted by forward thinking real estate agencies
• And how the adoption of new technologies is giving the LJ hooker business an edge over some of its competitors plus much more

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Show notes

• 01:11 - Introduction
• 01:53 - Background - who Tony Hope is
• 03:26 - Why Tony transitioned to real estate
• 04:04 - What the tech role at LJ Hooker entails
• 05:07 - Disruption of the commercial sector
• 10:03 - Tech adapted at LJ Hooker, the edge over their competitors
• 13:47 - Outdated practises in the industry and how to improve them
• 15:53 - How his tech background helped him at LJ Hooker
• 19:14 - Inspiration drawn from tech companies
• 21:21 - The marketing landscape
• 23:29 - Where they focus their marketing budget
• 25:54 - Which tech enables them to find buyers faster
• 27:22 - Marketing channels, the commercial market in Brisbane
• 30:13 - Developer & buyer expectations
• 31:37 - How competitive the market is
• 32:36 - How they assist developers & investors
• 34:29 - Plans with the data & tech they’re developing
• 35:33 - How investors & developers have adopted technology
• 36:27 - Best advice, life or business, he has been given

Links

• Tony Hope
• LJ Hooker Commercial Brisbane
• Purple Bricks