0:37

Did we just become best friends

0:39

, francesca Fields ? Yes

0:42

, I think by the time

0:44

this session is over , not only

0:46

will we be besties , we will be

0:48

. I'll be coming up there to visit

0:51

you in the Panhandle . Yeah

0:53

, because I always start

0:55

with how we met , but this is actually our first time

0:57

like meeting . Meeting , yeah , but

1:00

welcome to the podcast . And

1:02

I want to just give the listeners because

1:04

I do have some listeners around the globe , believe

1:06

it or not . That's the

1:08

beauty of podcasting you never know who's going to be listening

1:10

in another country . It's awesome . So

1:13

we actually haven't met in person

1:15

, but we are both living in Florida . So I don't know

1:17

if you know that , but I am in South Florida . Are

1:20

you cold ? I'm freezing . And

1:23

while I'm freezing , because , number one

1:25

, I'm at work and it's very , very

1:27

, very cold where I work . It's like

1:29

60 degrees at school , because I work in a high school

1:31

and today is hit the slope

1:33

spirit day for our Christmas spirit week . So

1:36

I'm in my spirit sweater and I also have a hat

1:38

and a scarf and we're all dressed up for the winter

1:40

, but it is chilly here Now

1:42

. You must be cold because you're in what ? North Florida

1:44

.

1:45

Yeah , it actually gets cold here

1:47

, yeah .

1:48

So what part of Florida do you live in ?

1:51

I live in between Destin

1:53

and Panama City .

1:54

Beach . I am dying to get up there because

1:56

I've seen pictures of the beaches and they're

1:58

so beautiful . It looks like Caribbean

2:01

. It's gorgeous . I drive eight hours

2:03

to go to the beach and I think next summer it's going to have to be a

2:05

yes and I'm going to either fly up there

2:07

or something , but I'm going to get

2:09

up there and so maybe by the time

2:11

this is over , I'll be coming to visit you .

2:14

Yeah , bring it on . We have visitors all

2:16

summer . We just . Our house is

2:18

literally a hotel all summer .

2:20

I love it , yeah , okay . So

2:23

I always start with how we met and the story is that

2:26

I saw you on Instagram . So

2:28

I have been very , very

2:31

curious about digital marketing for a very long time

2:33

because I am a high school teacher . I used

2:35

to teach financial literacy

2:37

, personal finance , honors and business

2:39

entrepreneurship . So , as

2:41

an entrepreneur , I'm always watching what's happening

2:44

in the world , and especially

2:46

marketing . I have like a marketing brain

2:48

. So your Instagram feed , your socials , get saturated

2:51

with all this digital marketing stuff and

2:53

all these people making money online . And

2:56

I know it's true , I know

2:58

it's valid , I know it is legitimate

3:00

, but there's so many

3:02

scammy people out there . So

3:05

I have to tell you . I watched your

3:08

socials for a while and

3:10

then I was like I like her and

3:12

I always have a good intuition about people , but

3:14

I'm like when you responded

3:16

to me in my DMs and actually started engaging

3:18

, I was like , okay , she's for real , because you

3:20

have to . If somebody doesn't feel like you are going

3:22

to take time for them , why on earth should they support

3:25

you , right , right ? So

3:27

I want to talk about a little bit . Your

3:32

socials caught my eye because you

3:35

are authentic and you help

3:37

people that are like you . That

3:39

maybe you wanted a little more flexibility . You want

3:42

to . You know are interested in digital marketing but don't know how to

3:44

get started . So tell me a little bit about

3:46

how you ended up here , because also

3:49

in the past I know you've done some network marketing

3:51

and you had some good success . So tell me how you got here

3:53

to the digital marketing journey that you're at today , and

3:55

then we'll talk about all the stuff we're currently doing .

3:58

Yeah Well , I was

4:01

a social worker before

4:03

everything . I got my master's degree

4:06

in social work . My

4:08

life goal , or heart plan

4:10

, I guess you can say , was to help

4:13

abuse children . So , starting

4:15

an undergrad , all the way through grad and then

4:17

getting my master's , I

4:19

was in the child abuse and

4:21

protection space , which I just

4:24

loved . You know , being

4:26

a lightened world in that way , it's

4:28

a very crazy job to be an

4:30

investigator for child protection

4:33

. There's no stability , it

4:35

does not pay well , it's just , it's great . You

4:37

have to have a heart for it .

4:39

Yeah , the day is terrible . I mean , I can't believe

4:41

what they pay these social workers . And you have to have a master's

4:43

degree . It's criminal .

4:45

I took home 2000 a month and I worked 50

4:47

hours a week with a master's , which is fine . I

4:50

wasn't doing it for the money , it was

4:52

really like what I wanted to

4:54

do , but

4:56

literally , you know , some days I'd go into

4:58

work and I would leave at 3 pm

5:00

. You know , it was like a slow day . Sometimes

5:02

I'd go into work and leave at 3 am , Like

5:04

you just never knew what was going to happen . And

5:08

when I had my first baby

5:10

, I had every intention of going back to work

5:12

after my maternity leave

5:14

, but I didn't have good childcare

5:16

set up . It was just like

5:19

I want to be at home . I

5:21

don't think I can do that . So for

5:23

about a year I was just at home

5:25

and my husband was getting a

5:27

startup off the ground , a software

5:30

company , which is insane

5:32

and I just kind of started to

5:34

think like I want to do something

5:37

outside of motherhood , that is

5:39

, just me reaching for goals or

5:41

whatever . And so I got into network marketing . I

5:43

had no idea what it was at

5:45

that point .

5:46

This was , like you know , nine years

5:48

ago , or whatever Can you say can you say what

5:50

companies to work for network marketing or no ?

5:53

Well , I did a couple I'd rather not . I

5:55

did a couple of health and wellness companies

5:58

, okay , so we sold like health supplements . I

6:00

did one for a while and then I went to another . The

6:02

second company I joined is where I had

6:04

a lot of success . I grew very

6:06

quickly . I made a lot of money . It

6:09

was really I was very successful

6:11

. I was

6:14

the second highest earner in the company

6:16

. But what started to happen

6:18

was I had four kids . My

6:21

husband owns a business . He is

6:23

not interested in being a stay

6:25

at home retired husband . That's

6:28

never been . You'll never see me talk about retiring

6:30

my husband because that's just not not

6:32

our journey .

6:34

I always struck up with people that I retired my

6:36

husband . I would like to retire myself

6:38

, which will never happen because I love

6:40

to work anyway . Why am I retiring

6:43

him ? Why is he getting retired ?

6:45

He's not too . It's like he's you

6:47

know , he wants to , he is

6:50

, he is brilliant , he is such a like

6:52

an amazing entrepreneur . He's so smart

6:54

. So , yeah , thank you . What

6:57

was happening was I was traveling

7:00

all the time . I was on zooms

7:02

, all the time I he I

7:04

was basically this like working

7:07

parent I mean , I might as well have had

7:09

a traveling corporate job and it

7:12

was hurting

7:14

our family , and so it

7:17

didn't matter how much money you were making , how

7:19

successful you were , you

7:22

. I really was at a crossroads of like

7:24

which way do I want to go Like ? Do I want

7:26

to get back to what is like truly

7:28

eternally important to me , or do I want to like

7:30

continue on this path ? And so I

7:32

made the decision to step back completely

7:34

. I got off of social media . I

7:37

just completely stepped back , and so , after

7:40

about eight months of Literally

7:43

doing nothing , I like read six books a

7:45

week I just completely got back to myself

7:48

, got into a lot of Bible studies

7:50

and just recalibrated . I

7:52

Was just scrolling

7:55

on social . I was kind of like softly

7:57

looking at social medias again and

7:59

started seeing these women

8:01

who were making crazy

8:04

money online but it wasn't

8:07

network marketing , which I didn't even know was possible

8:09

to like make good money online without

8:11

it being through network marketing , which I was right , never

8:14

gonna do again .

8:15

Well , and you know the network marketing , I have to say , because I

8:18

lost 145 pounds , I had a massive

8:20

weight loss . Yeah , I could have easily went

8:22

down that rabbit hole with a couple of different companies

8:24

and people try to recruit me all the time Because of the

8:26

weight loss . Yeah , I have to tell you I didn't

8:29

want to build a team , I didn't want to go people

8:31

, I would share the stuff I was doing

8:33

if somebody wanted to buy it , fine , and

8:35

we'll get into affiliate marketing later . I think I probably missed

8:37

some opportunities , but I think

8:39

that you know , it just didn't resonate

8:41

with me . I didn't want to buy a team and

8:44

build a team and you know it's

8:46

all so much recruiting and it just it just

8:48

didn't feel good to me .

8:50

It's a lot , it's a never , it's

8:52

just a it's . It

8:55

was so wild to me because it

8:58

was always touted

9:00

as like a time freedom type business

9:02

and it was never that

9:04

, ever say it takes a lot of work , lots

9:07

of words .

9:07

Talk about that in a minute too , because I want to talk about

9:09

passive income and the work involved because you know . It

9:12

doesn't come without effort , oh Gosh

9:14

no , it doesn't .

9:15

I'll never say I work one to two hours a day . That's just

9:18

not , that's not so who doesn't happen ?

9:20

Who was the person that you saw as you were scrolling

9:22

? You said you were doing like a soft scroll back on socials

9:24

, which I . First , I admire

9:26

you for taking that social media break , because I think

9:28

a reset is . We

9:31

all probably need it , even though

9:33

that's how you make a lot of your money now is on the social media

9:35

. It's so ironic . Yeah

9:38

, tell me who caught your attention and what

9:40

.

9:42

It was a youth , the girls in the seven

9:44

dollar course , legendary marketer

9:46

Opportunity

9:49

, which I'd never heard of before . I

9:51

didn't understand how it works . I just

9:53

saw Really normal

9:55

looking women making a hundred

9:57

to two hundred grand a month and being

9:59

like what is that real , yeah

10:02

? And just starting to research like what is what

10:04

is this ? What does this look like ? I didn't understand

10:06

how they were making that money and so I'm kind

10:08

of the person that has to wrap my

10:10

head around it and then , you know , can run

10:12

with it . So

10:15

I did a lot of research . I

10:18

had to do some legal research because I was still

10:20

making a passive income from the network marketing

10:22

company I was with and we had , you

10:24

know , straight non-competes and stuff like that

10:27

. And so

10:29

I just started doing the research and Bought

10:32

the course , bought the , the upsell

10:34

and for about three weeks was

10:36

launched on social media trying to

10:38

Get that off the ground

10:41

.

10:42

But I was at the course that talks

10:44

about , like the , all the side hustle videos

10:46

. Yes , so I did a lot

10:49

of those people and I know that you are

10:51

always transparent . That's one thing I love about

10:53

you You're always transparent . You say I

10:55

didn't take those videos down . You can see the beginning

10:57

of my journey when I was making the

10:59

side hustle videos , and

11:01

that's another thing . Like I Followed a

11:03

few of those people who I almost fit

11:05

the bullet and I went no , I

11:07

don't want to do this for $2,500

11:10

, because that's a lot of money .

11:12

It's a lot of money . And there was just

11:14

a couple things where I was like I can't . I

11:18

can't like in my conscious

11:20

, like good conscious , like promote this

11:22

. I'm talking about

11:24

ways to make money that I don't do and that

11:27

I don't even think work . I am

11:29

telling people to $7 course because

11:31

they tell you to , when in reality I

11:33

know that they're gonna be pitched to $2,500 course

11:35

. I don't really want people spending $2,500

11:38

. Like that is a lot of

11:40

money for people . So

11:42

in three weeks I was just like I can't

11:45

. I mean , I was talking to my husband . I was like I feel like

11:47

my soul is being crushed , like I don't want to do

11:49

this , you know . And that's

11:51

when the Master Resale

11:53

Rights course kind of started popping up and

11:56

I was skeptical

11:58

. I was like okay , is this just another

12:00

place where I'm gonna put money and

12:03

then not feel aligned , like am

12:05

I wasting money ? Like what ? I

12:07

felt like really nervous about it .

12:09

Well , on top of the , money you've already spent , because you had

12:12

already made a significant it . So to

12:14

go and say I've already spent $2,500

12:16

, what's another $500 ? That's

12:18

a lot to say . How do

12:20

I do this ?

12:21

At that point , for us it was

12:23

because I had made a lot

12:25

of money and I was making a good paycheck , but

12:27

that paycheck , if you're not actively

12:29

working for it , it's going down . And

12:32

so , yes

12:35

, we had the money , but also , like we're

12:37

really wise , and I had spent

12:40

$2,500 on this course , I had spent $500

12:42

on an Instagram course , so I'm

12:44

3,000 in the whole and I'm like , am

12:47

I just putting another 500 into the

12:50

bucket ? And , like you know

12:52

, I really was nervous about

12:54

where that journey would take me . But as

12:56

I researched and got into it and started

12:58

going through the course you bought the course

13:00

, started going through it , setting my stuff up

13:02

, I was like , wow , this is like , this

13:05

is chocked full of practical

13:08

good information and skills

13:10

, and one sale is

13:12

gonna make me my money back . And so

13:14

that was my goal . And then , once I got

13:16

that sale , I was like , all right , I need five more

13:19

sales to recoup my $500

13:22

investment . And then it just kept going

13:24

and going and going and it was

13:26

something that gave me , like

13:28

I felt my like light come back on , like

13:31

I felt a passion , and

13:33

I was doing it in a way that really

13:36

aligned with my family and

13:38

how present . I wanted to be as a mom

13:40

in the boundaries that I wanted to have around

13:43

my business and around social media , and

13:45

so I'm very conscious of that and

13:48

it's just been . It's opened

13:50

my eyes to a world I didn't know was

13:52

there . Digital

13:55

marketing is a whole

13:57

wide world , versus being

14:00

in like a network marketing company . That's just this

14:02

little bubble . Right , you've got your certain

14:04

set of products , your certain comp plan . It's

14:07

this like if you leave , we're gonna disown

14:09

you . And then here it's just like . It's a wide

14:11

, open world . You get to make your decisions

14:13

of what works best . And

14:16

yeah , it's just been , it's been

14:18

awesome .

14:19

I don't you know , I don't know what it's gonna be . I have

14:21

to tell you so for anybody that's listening , and when

14:23

I do my show notes , I'll put everything in there

14:25

. I'll put your Instagram handle . So

14:29

I am a beginner . So

14:32

I was mulling it over

14:34

. I was thinking about I

14:37

looked at the $7 course and I was like no , I'm not doing a

14:39

$2,500 episode and everything I had

14:41

read about people saying you really need that to be

14:43

successful I was like no , I'm not doing that , but

14:46

I'm a gambler . So I was like you know what

14:48

? For me , $500 , I'd

14:50

spend that in a weekend in the casino and

14:52

I love to have fun with my girlfriends and

14:55

we spend that in a weekend having a girls weekend out . So I said

14:57

, am I worth it ? I am definitely

14:59

worth this $500 . And I budgeted

15:01

and I was like I'm gonna allocate this to my

15:03

digital marketing journey . But

15:06

I saw you

15:08

in your page and kind

15:10

of shift to online profit secrets

15:12

and the Captivation Hub

15:14

and I was like

15:16

, okay , this looks really good . So

15:19

I was watching and watching , and watching

15:21

and then I said you know what , I'm gonna do it . This is

15:23

the weekend I'm gonna buy the course . Also

15:27

, I'm a financial literacy

15:30

teacher . So I

15:32

know you talk a lot about niches and people finding

15:35

their niche . So for a beginner

15:37

like me , I'm thinking to myself how

15:39

am I going to sell these courses

15:42

without feeling like I'm selling a course

15:44

to sell a course to sell a course ? And then how

15:46

am I gonna add value ? Because I know I have a couple

15:48

of good niche opportunities . So I

15:51

almost thought could we take one minute to

15:53

do a niche drill down session

15:55

with me ? So it's like I'm

15:58

50 . I just turned 50 in July . That's

16:00

a huge milestone . And I do not have

16:02

a good retirement account because nobody taught me . My

16:05

kids are good because I'm a finance teacher and

16:07

now I'm making sure , at 18 years old , they're starting

16:09

their retirement account , which is not on anybody's

16:11

mind at 18 years old . Had it been

16:13

on my mind , we probably went behind this conversation today

16:15

. But I feel like I'm

16:18

50 . My target

16:20

market is people like me . That's

16:22

never too late that you can

16:24

change the trajectory of your life if

16:26

you are interested in digital marketing

16:28

or you have a business and

16:31

you want to take that next step . When

16:33

I'm really attracted to is even if you have

16:35

a physical business or an e-commerce store or

16:37

you make crafts or whatever you do . Just

16:40

the value in the

16:42

funnel's course alone I

16:45

think is amazing , and I think Captivation

16:47

Hub is an amazing platform . But

16:50

I have to tell you I am an affiliate

16:53

for a skincare company that I love

16:55

and I thought is there a way

16:57

for me to bring that into the Captivation

16:59

Hub Because I have an affiliate link ? So

17:01

I know that you did some affiliate marketing and

17:04

you talk about your eight streams of income . Can

17:06

you tell me what

17:09

those eight streams are ? Can you give us a little

17:11

more idea of how you built the

17:13

eight streams of income and kind of what they

17:15

are ? And do you have anything that is affiliate based

17:18

besides , like OPS and Captivation Hub , which

17:20

I'm hoping to be an affiliate for eventually I'm

17:22

dying . I'm trying to get through my training so I can

17:24

apply for affiliate when it opens

17:26

on the 18th of December . I'm like I really

17:29

, really want to be an affiliate because I want people

17:31

to come with me on the journey

17:33

. So part of my niche is I'm a beginner too . Do

17:35

it with me , let's do it together . The

17:38

other part of it is , if you're like me , in that 50

17:40

bucks and you don't have your couple million in your retirement

17:43

account . Let's try to get there together

17:45

. And then the other part of me

17:47

is like how can I ask

17:49

people to join me and say , make money with Lydia

17:51

, if I haven't made any money

17:54

yet , I don't have any sales yet . So I think

17:56

it's just like that loaded burrito

17:58

. You're wondering how do I get

18:00

people to take the bite and come on the journey with me . So

18:02

could we talk about your eight streams of income ?

18:05

Yeah , they all tie in

18:07

together , so I don't have an

18:09

income stream that is outside

18:12

of like

18:14

what I'm doing here . So I've

18:16

got three digital

18:18

products . One of them is very low ticket

18:20

and I don't really push it . It's just that

18:22

people ask . Is that the funnels for everyone . No

18:26

, it's like an ebook . Okay , so you

18:28

have an ebook , like creating your own products ebook

18:31

. Yeah , okay , what else do

18:33

you have ? And then I've got the two courses OPS

18:36

and Revenue Revolution

18:38

. Okay , your MRR great . And

18:41

then I'm an affiliate for four different

18:43

softwares . So when I

18:45

started with Masterisa , right , the

18:49

three different softwares

18:51

that I used in connection with it were Stand

18:53

Store , systemio

18:55

and Namecheap

18:58

, which is the domain

19:00

. So in my welcome

19:02

email , when somebody would buy the course for me , that

19:05

was automated to send out , I gave

19:07

them a step one , two and three Create

19:10

your Systemio account , had my affiliate link

19:12

, buy your domain name from Namecheap it's

19:15

the best one , the cheapest one that I found

19:17

right here , it's my affiliate link

19:20

and set up a Stand Store for

19:23

a free trial , if you want

19:25

to use Stand Store , had my affiliate link . And

19:27

so I just always sent my affiliate links

19:29

through my welcome email

19:31

. So that's what I did for months

19:34

and had

19:37

built up a residual income

19:39

with those which

19:42

love , yeah . And then when , three

19:44

and a half months into that , when I was approached

19:47

to partner up with OPS

19:49

and Captivation Hub obviously

19:52

Captivation Hub is like

19:54

if you haven't been in the business , you

19:56

might not understand the value that it holds

19:58

. But if you've tried to mess around with other

20:00

softwares and then you get to Captivation

20:02

Hub , you're like oh my gosh , this is nuts

20:05

, this is like it's amazing .

20:06

It's insane , yeah , so

20:09

I just want to be transparent with everybody that I paid

20:11

the $397 and I bought

20:13

OPS from you . Right

20:15

, I haven't fit the MRR yet because

20:17

I'm still trying to understand everything I'm doing . I

20:20

may incorporate that . I don't know , but

20:23

I thought , even just for my

20:25

other affiliate items , just

20:28

the funnels and the marketing

20:30

tools in Captivation Hub . And then what

20:33

was the newest one that you guys gave us when we bought

20:36

OPS ?

20:36

the online course creation or course creation

20:39

, yeah , so learning how to create your own course

20:41

from literally start to finish , a to Z

20:43

.

20:44

That is what is really attractive to me , because

20:46

, as an educator , I want

20:48

to build my own course 14s

20:50

that gives them . If

20:53

you do nothing else in your life , do

20:55

this when you started 18 and you're going

20:57

to set yourself up for success later on .

20:59

I think it's so wise , and even if a teen's not

21:02

interested in buying it , the

21:04

parents will be Parents .

21:05

Yeah , and like I don't think a lot

21:07

of parents even know how to set their kids

21:09

up for success , no , they don't , because I

21:12

had a friend and she was like you

21:14

know , whenever my friends post happy

21:16

birthday to their kids and

21:18

they're 23 , 25

21:20

, 28 and I'm seeing these kids age

21:22

and I go how's the Roth IRA doing

21:25

? How's their retirement going to do ? They don't have any of that

21:27

. Okay , if they're

21:29

going to go work for a company and they're not

21:31

going to be an entrepreneur and everybody is an entrepreneur

21:34

people like the stability . I am

21:36

actually one of those people who likes the little

21:38

stability of my day job because I love my

21:40

job . Like I don't have plans to quit my job

21:42

. I love my job but I would

21:44

like to secure my retirement income . So I think

21:46

that's part of my niche and my target

21:48

audience is if you're like me , we

21:50

didn't have that education when we were young . We

21:52

didn't have a Lydia to teach me when I was

21:54

18 . So what can

21:57

I do now to change introductory in my life

21:59

? Well , if you own a business , buy

22:02

the Facebook and Instagram ads , course , and get

22:04

that business flowing better , something

22:07

like I think there's so much value . But

22:10

I think also people want the fast cash

22:12

, they want the fast path and they

22:15

get attracted to what's called passive

22:17

income . It takes effort to set

22:19

everything up . So right now I'm still

22:21

learning . I haven't set everything

22:24

up , but I have to say I did the rapid start

22:26

and so I already

22:28

have the ability to sell three products and

22:31

I want these people to come on the journey with me . So

22:34

I haven't officially posted my first

22:36

reel in my separate

22:38

Instagram for the business , but

22:40

I have a nice little following on

22:42

Instagram and , like one

22:44

of my most recent weight loss reels , I do

22:46

that . I like trending reels and

22:49

I did the one that was like three photos to say I

22:51

did that and my first photo was like my

22:53

largest picture . And

22:55

then I did the second one , which was like a Disney picture

22:57

that I always take this weight loss update picture Cause

22:59

I had this one where I'm really heavy in front of the castle and

23:01

then I take a fresh one every time

23:04

I go . Love that . And then I'd have a recent

23:06

one that I was at a gala , really formal , glammed

23:08

up , and

23:10

I have like 2600 views . I

23:13

think that's a decent like . I think

23:16

I'm trying to start moving

23:18

some of my personal

23:20

to my business page

23:22

to say , hey , even if you don't want to join me , watch

23:25

my journey . And I think

23:27

also I'm giving myself one year

23:29

. So I said , if

23:31

I do this for one year we were talking about

23:34

it on Thanksgiving what would my life look

23:36

like by next Thanksgiving ? Great

23:38

, I'm not sure if it's . I made $500

23:41

, 5000 , 10,000 , maybe it's a million

23:43

, I don't know . It's limitless

23:45

, I really feel . But I feel like

23:47

if I don't do something , I'll never

23:49

know and I'll just keep scrolling , watching everybody

23:51

else making this money online . I

23:55

mean , it resonates with you , right , cause it's

23:57

like you see people and you're watching

23:59

and I'm watching you Now when

24:01

people see your success . So tell

24:03

my listeners and

24:05

you're very open about this how much you've made since

24:08

you started this journey back in May .

24:12

Through everything almost , and it might

24:14

actually officially be that , but almost

24:16

2.3 million , that's

24:19

incredible . It's insane and honestly

24:21

my goal was 100K by

24:23

the end of summer . If I thought who

24:27

that would be so amazing .

24:30

But you can officially call yourself a millionaire . Yes

24:34

, you can officially call

24:36

yourself a millionaire . Yeah , that's

24:38

Fran . That is just , it's

24:40

huge Wild . It's

24:43

wild Now , taking

24:45

into consideration , obviously , you've got

24:47

to pay the IRS their share . You

24:50

have to . I know we've talked about

24:52

opening an LLC , getting

24:54

a good CPA , getting some good advice , but

24:58

you do have to make

25:00

estimated tax payments and pay in when

25:03

your kids get to a certain age where they could

25:05

be on the payroll I've got two

25:07

on payroll . You can pay them

25:09

$12,400

25:11

a year of free money

25:13

, tax free . I mean

25:15

. There's so many benefits for

25:18

you and your family . It's like , why wouldn't

25:20

I do this ? Yeah , Now for

25:22

the person like me who's listening I

25:25

still have a full-time job . I

25:27

am not a stay-at-home mom . I'm not

25:29

quitting my job . Even

25:31

if I had a million in sales in the next six months

25:33

, I would say that's my retirement and

25:36

I'm not going to stop working . How

25:39

do you encourage people and what do

25:41

you tell them to do ? How do you get that first

25:43

sale ? Because it's

25:45

tough to get that first sale . How did you get your first

25:47

sale ?

25:49

Well , when I

25:51

started my account , I

25:53

was doing TikTok and Instagram

25:56

. You start from zero . Nobody

25:59

starts with a head start , unless

26:01

they had a previous business , but even then they

26:03

started from zero . Like everybody starts from

26:05

zero .

26:07

You'll see in the caption in my Instagram

26:09

bio it says from $0

26:12

to limitless or unlimited

26:14

.

26:15

Yeah .

26:15

Follow me on my journey . I want people to see

26:17

, and if I totally suck at

26:19

this and I fail a year from now , who cares ? At least I

26:21

tried , but I don't think it's going to

26:24

suck and I don't think I'm going to fail because I'm still doing my trainings

26:26

.

26:26

Yeah , that was my first post . It was

26:28

literally like this is day one . I

26:31

have no followers , I've made no money , I

26:33

have no experience , but my goal is this

26:35

Like can I do it ? Kind

26:38

of like this vulnerable

26:41

is something that

26:43

people who are even considering

26:45

the prospect of

26:47

starting but feel like that will

26:49

relate to and we want to follow

26:52

and watch . And then a lot of what

26:54

I did was I always think

26:56

about what

26:59

did I want to see when

27:01

I didn't know anything about this , like

27:03

what's my attention ? Like somebody

27:06

made a comment on my post today and it makes me

27:08

laugh . But they were just like wow

27:10

, you're really good at this , but like you

27:12

keep repeating yourself and it's getting old

27:14

. And it was somebody that was

27:16

like , wow , another of one of your same posts

27:19

. And I'm like , well , that's the mindset

27:21

number one that holds

27:24

people back from success , because I'm

27:26

not talking to everybody , I

27:29

am talking to myself . Six months

27:31

ago , who was seeing

27:33

the same kind of posts over and over again

27:35

. That finally solidified in my

27:37

brain OK , I'm going to try

27:40

this , and so that's who I'm talking

27:42

to . I'm not talking to everybody . Yeah

27:44

, so I always thought about that

27:46

and I would talk about the success that I was

27:48

seeing other people have what

27:51

excited me the most about , about the opportunity

27:54

, and I just kind of built off

27:56

of that .

27:57

And I want to talk to everybody about your giveaway

27:59

, because when I see people who

28:01

are successful , my first thing

28:04

is what are you doing to give back ? What

28:06

are you doing to gift , like I

28:08

will ? Probably , if I ever get to that level of success , I'll

28:10

go randomly buy people's courses just to give them

28:12

a sale , probably just because $27

28:15

for the cheapest one . I could do that , right

28:18

? I want

28:20

to talk about your giveaway . So you're going to give away $1,000

28:22

of three different people on the 20th of December , right

28:25

? Yeah , yeah , I

28:28

shared your post . I'm hoping

28:30

I'm a random winner , because I would love that . Yeah

28:32

, but I think it's important to give back . So , and

28:36

also for tax purposes being

28:38

charitable is a tax advantage . It

28:41

is , yeah .

28:42

But it feels good . It

28:44

does feel good . We love to give back . We

28:47

monthly have missionaries

28:50

, we support organizations , we

28:52

support our church . We

28:55

do random things , bigger , random

28:57

, bigger donations

28:59

. I like to find

29:02

people outside of an organization

29:04

to help .

29:06

I would love to gift this course to somebody that

29:09

doesn't know how to get started or doesn't have that

29:11

$397 , because I do feel

29:13

like this is truly a gift . I

29:16

hope I get to that level one day where I can do

29:18

that . One of my biggest

29:21

goals is paying off my HELOC . I had to take

29:23

a second mortgage to pay off some debt and

29:25

I was going through some financial stress and

29:28

I want to get that paid off . I want to have $100,000

29:30

sitting in my son's college account . So he says

29:32

I want a nicer apartment , mom . And I say , yes , you can

29:34

have the nicer apartment . And

29:37

it's funny because my kids they're

29:40

like I know , I know you're starting a digital marketing business

29:42

. And I think they're kind of like , yeah , what's she trying next

29:45

? Because I have done the network

29:47

marketing thing and I've been down the rabbit hole in a few

29:49

things and I actually do have an LLC

29:51

because I have a dog sitting business , which now I

29:54

don't want to do anymore . So I give that to my daughter

29:56

and she does all the dog sitting jobs and

29:58

we love our dog clients just because we

30:01

have regulars now and we can't say goodbye and we love

30:03

the dogs , but dog

30:05

sitting is not going to make me a millionaire . Right

30:07

Dog sitting for $50 a day

30:09

, no matter how many clients I have , it's not going to get me there

30:12

and I like to work smarter , not harder

30:14

, and I think as we wrap up

30:16

here . So I want to be considered

30:19

of your time . What is one

30:21

thing you would say to somebody

30:23

out there who's seeing all

30:25

the scammy posts , who's seeing all the things about affiliate

30:28

marketing ? Who's seeing the ghost commerce

30:30

? What is ghost commerce anyway ? Why are they calling

30:32

it ghost commerce ? They don't know what that is .

30:34

I think because they're

30:36

insinuating that people aren't showing their

30:38

face . Ok , I

30:41

don't think that .

30:44

I am very attracted to affiliate marketing

30:46

, so I just think

30:49

that it's so

30:51

great , but you have

30:53

to invest the time . So what do you say to

30:55

somebody ? Because I know at the

30:57

time that you started this , you weren't working full time . You

30:59

were able to really dive in and lock

31:01

into two , three days just training

31:04

. What do you say to somebody who's on

31:06

the fence ? What

31:09

would be your best advice Somebody who's on the fence

31:11

about starting this journey if they're interested

31:13

? Because I do have friends that are interested but

31:15

their husbands say it's a scam . Why

31:18

are you going to spend money on that ? For instance

31:20

, I have a friend who's a photographer . I

31:22

said you have photography business . I see you posting

31:25

your photos on Facebook , right

31:27

? Wouldn't the Facebook and Instagram ads

31:29

, of course , benefit them ? I mean , even just

31:31

one simple thing , even if they don't want to do the whole

31:33

OPS and Captivation Hub and all that , right

31:36

? Wouldn't that be something beneficial

31:38

to somebody ? What do you say to people who are on the chat ?

31:41

I think the OPS is beneficial

31:43

to anybody who wants to learn how to start

31:45

a digital marketing business , or has a

31:47

traditional business and wants more of a

31:50

digital presence . I

31:54

think the OPS course what we're trying

31:56

to do with that is basically make

31:59

it the course for

32:01

the foundational skill set and

32:04

to help you expand your current

32:06

business or your new business , digital

32:09

marketing . There's nothing easy

32:12

, it's simple . There's something easy about

32:14

it you have to have the skill set

32:16

. There's no way around that

32:18

. There's no shortcut . You have to learn

32:21

the basic skills if you want

32:23

to start a business , especially

32:26

if you want to have a long-lasting business that you can

32:28

eventually build upon . We're just

32:30

trying to make it that it's

32:33

not a shortcut course . It

32:36

is the real deal .

32:37

It takes effort , it does take effort , it does . Yeah

32:39

, how are you feeling about

32:41

2024 and

32:44

what are you excited about

32:46

in any new goals for 2024 ? Before

32:49

we wrap up , your

32:52

first goal was 100K and then you blew that

32:54

. You added some zeros there , fran

32:57

.

32:57

I know it's so awesome . I

33:00

just hope to keep going and impacting

33:02

and being a positive

33:04

force . I just hope to keep going . I

33:07

tend to just put one foot in front of the other

33:10

and I think I would tell somebody who's very overwhelmed

33:12

at getting started make

33:15

smaller goals for yourself , even if

33:17

the goal is like , okay , 30 minutes a day

33:19

, I'm going to watch this course . That's

33:22

what I did . I was like , okay

33:24

, I'm going to watch a module or two modules

33:26

a day and then I'm going to do this . It

33:29

was just a one foot in front of the other . It's

33:32

like what I'm doing with the different

33:34

offers that I have . Anytime

33:36

something's presented to me , it's like okay

33:39

, really look into it , does this add value

33:41

? I haven't found anything outside

33:43

of the revenue revolution and online

33:45

profit secrets that I truly feel could

33:47

add value . It's

33:50

kind of just like a take it as it comes

33:52

and one foot in front of the other . My

33:55

goal for sure in 2024 is to find

33:57

really smart ways to let my money work

34:00

for us . We found a few ways already

34:02

that does that , but I would like

34:04

to have at least five streams of

34:06

income that , in and of themselves

34:09

, completely pay for our expenses

34:11

, so that if something happens to one

34:14

, we're okay . You know what I mean . That's

34:16

kind of just fortifying our future

34:18

, no matter what happens

34:20

, is Right .

34:21

I'm always so curious . I'm like did you pay

34:23

off your house already ? You

34:25

decide to just go all in . Some

34:29

people go crazy . They buy a Ferrari . Who knows what

34:31

they do .

34:31

But the beauty of it is .

34:33

it's your money and you can do whatever you want with it . I

34:36

want to get my retirement secured . I think that's

34:38

going to be part of my niche is women

34:40

like me over 50 , not a

34:42

lot in retirement and join

34:45

the journey , or people

34:47

that have a business that want to help

34:49

take it to that next level . Do

34:53

you have any questions for me or do you have

34:55

anything you want to say to me ? Because

34:57

I am somebody who bought OPS from you , I

35:00

know that's awesome .

35:01

I just think you have so much to give Once

35:05

you really get your foundation down

35:07

. I think that you

35:09

, with your expertise

35:12

in financial literacy

35:15

, just branding yourself as that

35:17

and adding value in those ways

35:19

to people because I get questions like that all the time

35:21

what

35:24

can you do to invest , or what's

35:26

the best way to do an LLC ? There's so many

35:28

different questions that people have that

35:30

I think you could really pull

35:32

that value into your brand .

35:35

One of my best friends in the world is a CPA . She

35:38

teaches tax law to CPAs all over the country

35:40

. At that point

35:42

when I'm ready to put either one of

35:44

my kids on my payroll , I want to get to that level . I

35:47

have that support and then I was

35:49

thinking of having her come on and do a webinar . There's

35:52

so much opportunity . It just

35:54

excites me so much . I was so discouraged

35:57

the first couple of days because I'm like , oh my God , what did I

35:59

get myself into ? Did I really just do this ? Then

36:02

I thought I'm going to do this Exciting

36:05

. I'm super excited for the online course

36:07

creations because I want to create my own course .

36:10

I think everybody should want to do that eventually

36:12

, not off the bat . It's too

36:14

overwhelming off the bat for people . Once

36:18

you're in it and you start to learn

36:20

the temperature of the market

36:23

and what people need , creating your own

36:25

course and continuously creating

36:28

solutions to the needs that people have is how

36:30

you're going to have a long lasting

36:32

business .

36:33

I hope , as we stay in touch and

36:35

get to know each other better , I'm going to

36:37

come up and we're going to make a reel together . Let's

36:40

do it . It's going to be like . This

36:42

is where I started seeing you on

36:44

Instagram .

36:45

Now I'm here with you .

36:46

We're going to make a cute little reel . We're going to dance . Let's

36:49

do it . Then we're going to talk about our results together . I think that

36:51

would be so fun . That would be so fun . Thank

36:54

you for being here , fran . You're welcome . Thank

36:56

you so much for listening to this week's episode . If you're

36:58

curious about my digital marketing journey

37:00

and the new adventure that I'm on , feel

37:03

free to follow me on Instagram Lydia Stuntzman

37:06

and limitless . With Lydia

37:08

, I have two pages a personal Instagram

37:10

and then the business Instagram . All the links are

37:12

in my bio on both pages . Thank

37:15

you so much for your support and I will

37:17

link everything that you need to

37:19

follow along the journey in the show notes . See

37:22

you next time .