For today's diDNA dialogue we talk with the CEO of MediaPedia, David Max. He is also the co-owner of Sports Publishers Group, the infamous Huskermax.com, and Fanalytix!  

David shares how he went from being a Physician Assistant to an ad industry veteran and what he's learned along the way. He speaks to how important it is to be adaptable, allow passion to drive the business, and to blend your strategy to win!  

Check out the Sports Publishers Group online  - https://www.sportspublishersgroup.com  

Check out Husker Max online -  huskermax.com  

Check out Fanalytix online - https://www.fanalytix.net/  

Email David directly at -  [email protected] or [email protected]   

00:00 - Introductions  
00:20 - Davids entry into the industry  
03:25 - How Sports Publishers Group came to be - Earn the volume  
06:07 - Was it a side thing or your dream  
07:42 - Husker Salute  
09:34 - Where does SPG, HuskerMax, etc fit  
11:54 - Adapting as a publisher and business owner  
14:49 - Pent up demand means what to your strategy  
16:40 - Advice for publishers    

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