For today's diDNA dialogue we talk with the VP of Strategic Partnerships at EX.CO, Johanna Bergqvist.  EX.CO's mission is to deliver a personalized, relevant browsing experience to users that are on a publishers website.

Johanna chats with us about how EX.CO provides value to publishers and website users, how personalization is changing the publishing landscape, and shares one piece of advice she has for publishers.  

Where to find EX.CO:  

On the web - https://ex.co/

LinkedIn - https://www.linkedin.com/company/excoplatform/

On Twitter - https://twitter.com/ExCoPlatform

Timestamps:
00:00 - Introductions on EX.CO and Johanna
03:01 - How do all the EX.CO offerings impact your team?
04:55 - How did industry consolidation impact EX.CO?
06:23 - What did see as the biggest impact to your business in 2022?
09:20 - Did self-serve expansion help with your target market?
10:48 - What are you taking from your past strategy and bringing into your future?
14:05 - What advice would you share with a publisher navigating this industry?
17:15 - What’s the easiest way to get connected with you and EX.CO?  

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