For today's diDNA dialogue we talk with the Senior Director, Digital Revenue Operations of The Infatuation and Zagat - Colin Sparaco.   

Colin shares the pivot in 2020, why they focus on education and a sense of community, and some of the best pieces of advice heading into 2021 as a publisher.  

Check out The Infatuation on Youtube - https://www.youtube.com/user/immaculateinfat and on LinkedIn - https://www.linkedin.com/company/the-infatuation/  

00:00 - Introductions!  
01:23 - F1 to Publishing  
04:07 - Who is The Infatuation & Zagat?  
06:50 - What it's like being restaurant advocates?  
09:59 - Pivoting in 2020 IRL to Virtual  
14:12 - Most effective ways to communicate with a user base  
16:36 - Revenue diversification and mailbox money  
20:12 - Heading into 2021 Building strong A/B tests  
25:19 - What is a ghost kitchen? Sense of community  
27:11 - Advice for publishers navigating the industry   

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Watch us here - https://youtu.be/oK0oxaG9q8w