For today's diDNA dialogue we talk with the CEO of Trion Interactive, Paul Calento.

Paul has years of experience in the industry as both an ad tech veteran and publisher.   

Paul dives into how his experience as a publisher has driven the Trion strategy, how you never really have one customer, and that you must really focus on QUALITY!  

Check out Trion online - http://trioninteractive.com/  
On Linkedin - https://www.linkedin.com/company/trion-interactive/  

00:00 - Introductions  
02:27 - Where does Trion sit in this ecosystem?  
06:20 - How is your strategy changing with video and the cookieless world?  
10:03 - What have you used in the Trion strategy that stems from your experience as a publisher?  
13:47 - Who really is your client if you have a focus on quality?  
18:17 - Who has the problem of ID? Publishers? SSP? Ad Industry as a whole?  
22:45 - What is some advice for publishers?  
27:09 - How to get connected and other projects Trion is working on  

Connect  Stay connected with us!  didna.io  https://www.linkedin.com/company/didna  #trioninteractive #supplyside #forthepublisher