A industrialização trouxe consigo a tendência à padronização e à produção em massa. Por conta disso, o preço passa a assumir um papel preponderante, tornando-se o primeiro diferencial competitivo.

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Diferencial competitivo

Ruth Gomes de OliveiraDiferencial competitivo

Diferencial competitivo

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Ruth Gomes de Oliveira
Diferencial competitivo