Digital Chatter Episode #017: Tara WilderEric Sharpe: Hello and welcome everyone to another episode of Digital Chatter. I'm your host, Eric Sharpe. And today I am with the effervescent Tara Wilder, who is the Founder and Online Marketing Strategist of Envivo. Welcome Tara.Tara Wilder: Thank you so much for having me, my friend. Eric, how are you today?Eric Sharpe: I'm doing well. So if you couldn't tell Tara and I are friends. Actually we've done some work together and I figured it was about darn time I had her on my show.Tara Wilder: Yeah, it's about time.Eric Sharpe: It's about darn time. So, Tara, I, you know, I want to start everyone off as usual with, tell us how did you get into business, into owning your own business?Tara Wilder: I was naive is the short answer. So, let's see. Where shall I start? So I, when I went to college, I went to college to get a degree in psychology and my intention was to become a graphic.. no not a graphic designer. To go on to get my phd in clinical psychology, become a psychologist. Halfway through I decided, you know, I don't feel like talking to people all day cause that's basically what it is. And it was actually a lot more than just that. But I realized that psychology was just not the industry that I wanted to go into. So I decided to just finish that up, finish up that degree, get married to my high school sweetheart. And I tried to find jobs both in psychology and in web design and.. Because web design, I've been doing it since I was 12 years old. Really, really like it.Tara Wilder: So, but I couldn't find jobs in either area and I was neither under nor overqualified for any of these positions. I had the hardest time finding a job in one of those fields. So I applied to one retail position. I thought it was a sales position. I got hired. Turns out I was a cashier. So I run around saying I was a cashier with a bachelor's degree and I'm still bitter about it to this day. So I decided to take life into my own hands. I, so I took the job because we were broke newlyweds and needed money. Right.Eric Sharpe: Yeah. You gotta get the money in the door, right?Tara Wilder: Yes. Yeah. So I mean, I wasn't prideful about it. But I tried to move up in the company, didn't work out very well, so I decided to start a freelance web design company. And so I just put up a website, tarawilder.com I got some business here and there and then a local IT company reached out to me.Tara Wilder: And basically after we talked a little bit, they offered me what was my dream job at the time. So they were expanding their creative services department and wanted to have somebody who would head up that effort, basically. Like develop the services, get the leads, close the leads, can perform the services and then eventually hire people. And before that, I started getting experience in online marketing as well. And it was like a dream for me. And my dream job almost literally landed in my lap because how they found me was they typed in web designer Daytona beach and they found my website. They reached out to me, we had a conversation and they offered me the job all because of the power of the web.Eric Sharpe: Wow. That's awesome. That's a great story.Tara Wilder: I love it. I love it so much. And it actually has three lessons. And if I may just share real quick. First of all, I had a web presence that even got found on Google. I should have looked it up, but it's something like a million or 2 million results or something when you type in web designer Daytona beach. So first of all I showed up. Secondly, they liked what was on my website and so they reached out to me and when we interacted what I showed to them was accurately, I was in alignment with what was on my website. So my website accurately represented who I was and they kept me on until I left the company because I continued to be in alignment with who they thought I was online.