This week we introduce our very first expert guest to the podcast - Dave Hyman, Senior Digital Strategist and CRO Specialist at Clearwater Agency in Melbourne.

In this Deep Dive into Conversion Rate Optimisation, Dave shares some juicy insights and case studies with us, answering questions such as:

• What is CRO and who can take advantage of it?
• How much traffic do I need to test effectively?
• Do I need any special tools for CRO?
• How do I get started and what should I be looking for?
• What are some common mistakes people make that result in poor conversion rate on their websites?

Tools mentioned in this episode:

• https://www.convert.com
• https://www.hotjar.com
• https://marketingplatform.google.com/about/optimize
• https://conversionxl.com/ 

Example of websites that convert well:

• https://ezebox.com.au
• https://www.reidcycles.com.au

Dave Hyman on LinkedIn: https://www.linkedin.com/in/dave-hyman-2a215097

Clearwater Agency: https://clearwateragency.com.au