If quitting is the new self-care, then Lisa Buyer’s entrepreneur burnout is the perfect example. 

Creating space for positivity and deleting the negative energy is not an easy task. Living in the new normal, yoyo pandemic digital world of 24/7.

Yoga. Therapy. Wine. Nothing seemed to help Lisa Buyer regain power over her business and personal life. She knew that hitting the reset button was long overdue. But how and where to even begin? Well, here’s Digital Detox Secret #1: Admit that you are part of the problem and be open to change. 

In this special solo episode of the Digital Detox Secrets podcast, Lisa Buyer opens up about her struggles with entrepreneurial burnout, where she sought relief, and how she shifted The Buyer Group Public Relations Agency into a non-client-based business model. Complete with PR courses, collaborations, coaching, and media, Lisa is on a mission to improve digital morale by educating and inspiring all brands.

#TheDumbestDecisionEver: Reinventing Your Business Based on Feelings and not Facts

July marks the first time in two decades that Lisa has no clients. After owning an agency for 20 years, it’s a giant leap of faith. While this new shift from consultancy to scaling an agency allowed her to cut ties with the negative and create space for the positive, the idea was initially pursued all the wrong reasons.

Lisa Buyer's 3 Digital Detox Secrets

Digital Detox Secret #1

Free yourself from making decisions for the benefit of others. In Lisa’s case, she wanted to create a legacy business for her children to take over one day eventually. This selfless mindset, while admirable, was #TheDumbestDecisionEver. Her kid’s interests and passions did not align with the entrepreneurial and digital PR world.

Digital Detox Secret  #2

Digital boundaries are nonexistent. Similar to traditional news media, PR is neverending. There is always a hot story to write, a client to consult, and a deadline to meet. Lisa learned that caring about a project/campaign more than your client is a blaring red flag. 

Digital Detox Secret #3

Client contracts and commitments mean zilch. Every entrepreneur has lost a client or two… even dozens along the way. Not every individual or company is going to mesh well with your PR approach, and unfortunately, that may be discovered much later than expected. There is no room for naivety when it comes to agencies serving clients. To be frank, Lisa Buyer says that this system is broken. Clients can take a pause or leave at any moment and without penalty, so it’s essential to account for such setbacks when establishing your client base and business model.

Entrepreneur Burnout Camp: 10 Days at Canyon Ranch

Fed up with toxic client drama and handling the front line of her agency, and after experiencing a glimpse of suicidal thoughts, Lisa knew it was time for her own digital detox; after all she wrote the book on it. 

Hello Canyon Ranch!  The integrative health