Rachel Lee is not just a branding expert—it's the psychological depth she brings to the rebranding process that sets her apart. Understanding that true rebranding involves profound internal changes as much as external aesthetics, Rachel skillfully navigates individuals and companies through the introspective journey of shifting identity. 

Jeffro is joined by Rachel Lee, an artist, designer, and brand stylist, to discuss the complex world of branding and brand style. Rachel takes us on a deep dive into understanding the core of brand identity and why it is crucial for small business owners to focus on this before diving into visual branding elements. She shares valuable insights on how to differentiate your business in a crowded market and provides invaluable advice for establishing an authentic and effective brand style. 

Takeaways:
1. Start with identity.
2. Embrace uniqueness.
3. Focus on clarity.

Connect with Rachel Lee
Website: https://racheltylee.com/
Instagram: @racheltylee (https://instagram.com/racheltylee/)
LinkedIn: Rachel Lee (https://linkedin.com/in/racheltylee/)

Connect with Jeffro
Website: https://www.frobro.com
Social Links: https://www.tiktok.com/@frobroweb

Timestamps:
00:00 Brand differentiation is crucial for business growth.
03:15 Style reflects personality through clothing and presentation.
08:17 Invest in your brand to attract customers.
10:12 Business branding focuses on customers, not self-expression.
14:54 Embrace and own your unique vibe confidently.
17:01 Originality is subjective, but personal creation matters.
19:52 Start with brand identity before visual style.
23:54 Embrace your unique brand, cut out noise.

More Customers here: www.frobro.com/dominate