Episode three of our podcast series designed to give SMEs and start-ups an insight into the world of the NHS, looks at the world of commissioning, with insight from Dr Sami Ansari, Co-Clinical Director at Brent CCG.Sharing his experience with commissioning digital solutions and services, Sami explains how purchasing decisions are reached by commissioners, and what factors drive these decisions. Highlighting the problems people face when trying to sell their products into the NHS, Sami offers his advice for SMEs and start-ups.We cover different models of clinical commissioning when applied to different products and the different motivations/objectives of Clinical Commissioning Groups (CCGs).