Becky McCray oozes small town. She runs a small cattle ranch, the local liquor store, writes about Small Biz Survival and even helps with rural tourism.

Obviously when it was time to learn what makes some small towns thrive and others fade away, she was the person to call. In this interview Becky discusses how a small number of people can make a huge difference and dramatically alter the arc of a town.

With outside perspective and by highlighting your strengths (and getting help with your weaknesses), your town can grow and thrive wherever it is.