Mobile marketing is a set of activities that enable organizations to communicate with or engage with their audience reciprocally and contextually through a mobile device or network.

Mobile marketing is commonly known as wireless marketing. Although wireless is not necessarily mobile. For example, a consumer communicating with a website through a desktop computer at their home, for which the signal is being transmitted through a wireless local area network (WLAN) or a satellite, would be considered wireless but No mobile communication.

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