Facebook can get your message in front of billions of users. However, when you are about to start a campaign, it presents you with a myriad of options for the different ad types.  For a newbie, how do you decide which one to use to get the max bang for the buck.  Listen in to Kabir, as he talks to Raghav and explains how to map your ad campaign objectives to the right ads, so you use your ad money in the best possible way.