If you have any interest in Digital marketing, you must have come across the term, 'Content Marketing" more often than not in the last couple of years. While an important part of Digital marketing, this is also one of the most misunderstood terms. Most people confuse it with being just blogging or article writing when it is much more than that. In this episode, I'll explain in simple words and with examples what content marketing is and how it can help you get new customers.