You want to start a business, but the thing that's holding you back is the market niche you know you need to choose. And, honestly, this can be tricky: You could list all of your interests and passions and still come away feeling as if you haven't hit upon the singular thing you were meant to do. Yet putting that kind of pressure on yourself to choose the exact right niche may cause paralysis.
Certainly, you want to do your due diligence in selecting a viable niche business but it's better to get up and running than to wait around. That way, you can test out ideas, enter the market sooner and learn from your successes and failures. That way, too, if your first business doesn't take off, you can always take what you've learned from previous attempts and move forward with new ideas
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