I get it - we all like hiding behind the fairly comfortable set or writing skills we developed as lawyers, and kind of hate the sound of our voices in recordings, or the way we look in videos.It's time to get past it, because the success of you

Oh Where Does All the Time Go ?!?

Jun 23rd, 2022 11m 1s

You sit down at your computer, ready to "do some marketing".You blink a few times, and realise that an enormous amount of time has passed. Worse - you haven't achieved very much.What's gone wrong, and how do we fix it?Find out in this episode.

Are you Chasing Meaningful Metrics?

Jun 13th, 2022 10m 54s

With so much data available to you now, what measurements actually matter? Are follower counts really just "vanity" metrics or is there something else to it?

Is Your Content Only Interesting to Other Lawyers?

Jun 8th, 2022 7m 4s

Lawyers are great 'n' all, but that doesn't mean we're trying to get them as clients. So why is it that so many firms produce content on topics for lawyers, written in a style that only lawyers care about?

The Value of your Marketing Hour

Jun 6th, 2022 6m 7s

Spending an hour early on in your marketing efforts isn't the same as spending an hour 3 years later with a bunch of expertise under your belt.

Are your Google Ads Leaking Money?

Jun 2nd, 2022 6m 4s

Lawyers are spending more and more on Google Ads - but are you getting the best bang for your buck?

What if... You were just Nicer to People?

Jan 27th, 2022 7m 9s

One of the easiest marketing strategies to implement is also one of the best - just be nicer to people.No - not bland, uninteresting and inoffensive - nicer.Let's talk about that.

Is Consistency Really Necessary?

Jul 27th, 2021 9m 9s

You hear it a lot - post consistently or you'll fail! But is it true? Do you really need to post at the same time, the same day, regularly?

Too Much Billable Work to Do for Marketing

Jun 2nd, 2021 8m 12s

As an up and coming younger lawyer, at some point you will be encouraged to do more marketing. The only problem? That suggestion comes with precisely no relaxation of your billable targets or current workload.

The Idea will Blow your Mind

May 16th, 2021 3m 40s

I mean, it might not. In fact, it's the most simple idea in the world, but it's a good one. And you know how many people actually do it? Basically none...

Start Deleting Things

May 14th, 2021 5m 2s

All good things must come to an end - and your content is no different.Sometimes you just have to say goodbye, and delete a bunch of your old or terribly performing content.

Are You Using Tech Barriers as an Excuse?

Apr 13th, 2021 5m 57s

While researching which microphone is "best" for 100 hours is a common activity, that doesn't make it a particularly sensible one. So seriously: is it the microphone problem that's actually stopping you from your marketing efforts? I doubt it..

Well that Didn't Last Long...

Apr 13th, 2021 9m 28s

Often our marketing ideas are bigger than our ability to execute - so what do we do when the grand plans fall into a grand heap?

So you Didn't Start a Podcast Yet, Huh?

Mar 16th, 2021 3m 49s

If you've been ignoring the advice to start a podcast for a few years now, the question is going to come up at some point: is it too late?Answer... in this episode.

Have you Found Your Video Style?

Mar 16th, 2021 6m 35s

Video marketing might be all the rage, but if you're not assessing a few simple presentation methods along the way then you're missing an opportunity to improve.

What if Someone Else Already Said It?

Mar 14th, 2021 4m 52s

Gets a bit annoying doesn't it - you have this cool thing to say but realise as you go to say that... somebody else said it first.So what should you do?

It's OK To Repeat Yourself!

Mar 14th, 2021 4m 56s

Do you ever wonder if you're going to "run out" of content? Fear not - it's actually OK to say the same thing more than once...

Are you Letting SEO Mangle your Content?

Mar 11th, 2021 4m 25s

Many law firms are just letting SEO "professionals" have a crack at making their sites more search engine friendly... which would be fine if they didn't make all of your content utter garbage in the process.

Should you Connect with Others Lawyers on LinkedIn?

Aug 20th, 2020 4m 59s

I hear a lot of people concerned about connecting with their colleagues on linkedin. In this episode I explain why it's not a terrible idea, and how you can actually benefit from it.

How to Make your Content More relevant...

Aug 10th, 2020 2m 33s

Getting people to read your stuff is pretty hard. But this simple tip will help your law firm's blog at least be relevant and useful for the people you care about.

Why your Prospective Clients Aren't Reading your Blog

Jul 30th, 2020 6m 23s

Lots of lawyers have blogs that they actively maintain. The articles cost a bomb to produce and are legally sound pieces of work.Yet - they're not seeing the promised results of blogging.Should they just denounce blogging as a waste of time? Or

Start Using your Video Analytics to Improve your Content

May 1st, 2020 5m 19s

Analytics are great, but so often we get caught up in the nonsense numbers that don't actually tell us anything useful. Dig a bit deeper and you'll see the real benefits of improving your video marketing with analytics.

Do This for your Protection...

Apr 23rd, 2020 4m 36s

Sometimes stuff happens, and when it does do you have the necessary information to protect or salvage your information from your marketing agency?More and more I'm seeing marketing agencies who set things up for clients but don't give them the

But My Clients Don't Find Lawyers on Google...

Apr 11th, 2020 6m 50s

What if you run a law firm with larger corporate clients or a category where it's pretty unlikely that anybody's going to decide which lawyer to use based on a Google search. Is SEO still something you need to care about?

Why your Marketing Never Gets Off the Ground

Mar 10th, 2020 8m 7s

As lawyers we're pretty good at having opinions, planning and strategy, but much less good at actually getting stuff done.This episode is about how to get stuff done.