What’s the fuss about Google Ads? 

In true marketing fashion, we did a whole stack of keyword research to answer the internet’s top seven most Googled questions about Google Ads. At TheOnlineCo, we've been running Google Ads for clients for about 12 years now, so it’s safe to say we know all the ins and outs of running a successful campaign. In this episode, we demystify all the things you're wondering about Google ads, including when to use it and when not to use it.  

Learn more from Heidi Jones, Google Ads expert and SEM manager at TheOnlineCo, and James Parnwell, Founder and Managing Director of TheOnlineCo. Heidi and James bring their expert gold to the conversation and will help you to define success for your Google Ads campaign, take you through some of our experiences with Google Ads over the past 12 years, as well as unpack the misconceptions around the link between SEO and Google Ads. 

And as a bonus, we explain the Google Ad grant program for not-for-profits! Yes, you read that right, there is a specific Google Ads program for not-for-profits.  

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Key Moments 

3:52 – Working with Google Ads expert, Heidi Jones 

7:04 – Is Google ads, the same as AdWords? 

7:45 – Does Google Ads really work? Is Google Ads worth it? 

12:20 – Are Google Ads effective? 

16:28 – Does Google Ads improve SEO? 

19:37 – Is Google Ads for free? 

22:50 – Should I use Google Ads?   

25:49 – Can I do Google Ads myself? 

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Learn More  

• More about our Digital Marketing Workshops 
• Explore all episodes of Getting to the Heart of Business