All digital marketing needs a plan, and the best strategy is specific to your business. Unfortunately, we often hear of businesses who want to follow a marketing plan because another company found it successful. While this can be an excellent start, what works for one company may not work for another.   

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An ideal digital marketing plan is strategic and should consider a company's individual needs. A great way of doing this is by looking at your competitors and customers. Analyzing your business's competitors allows you to see what worked before and if there are any gaps your company could fill. Probably the most crucial thing a digital marketing plan should consider is the customer. Doing this will allow you to utilize better marketing tactics with a higher chance of interacting with your customers. 

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The Digital Marketing Playbook is our digital marketing plan. We make sure we truly understand the business and the industry before we start developing a digital marketing plan and consider different marketing tactics. This includes social media, SEO, google ads and email marketing. 

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As always, you’ll hear from James Parnwell, Founder and Managing Director of TheOnlineCo. and Christie McDougall, our Digital Strategy Manager at TheOnlineCo. We want to make sure you feel confident in your digital marketing and that you see results.   

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Key Moments:   

3:44 Competition Analysis 

6:09 Brand Voice 

11:38 What is SEO? 

14:18 Google Ads  

16:47 Social Media 

24:25 Email 

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Learn More:

• More about our Digital Marketing Playbook https://theonlineco.net/digital-marketing-playbook/ 
• More about our Digital Marketing Workshops https://theonlineco.net/free-workshops/  
• Explore all episodes of Digital Marketing That Puts People First https://theonlineco.net/getting-to-the-heart-of-business/