Analytics and Conversions Expert Chris "Mercer" shares the same tips, tools and strategies he uses with his own clients to create, track, test and optimize all facets of the internet marketing puzzle.

From Decoding the "How" & "Why" of Google Analytics and Google Tag Manager, to sharing valuable resources for everything from split testing, to social media marketing, to team management and more, Mercer gives his advice and answers questions based on his 20+ years of marketing experience.

Brought to you by SeriouslySimpleMarketing.com, The DMTW Podcast takes the internet marketing jargon and boils it down so everyone from business owners who are frustrated with marketing to top marketers with years of experience can immediately take these strategies back to their own business.