About this episode
In this episode, John Morabito shares his insights around how to keep an agency team in sync with each other AND the client to deliver results.  

He also digs into the psychological part of SEO - understanding and speaking to the emotions involved in trying to convince clients to implement SEO improvements:

A marketer, speaker, and blogger with over 8 years of experience in SEO, PPC, and other digital marketing channels, John Morabito is a fast achiever leading the Stella Rising team with several nominations and awards, including a win from Search Engine Land Awards for best SEO Agency in 2018.

Key Takeaways

• How soft skills and team leadership are essential to leading an SEO team and getting the client to implement your recommendations. 
• How the connection and synergy between the team and client can drive true organizational change and SEO success.
• Why focusing KPIs are essential to driving change and he talks through how to set them even if you’re not working on an eCommerce site. 

Connect with John

• Check out Stella Rising website
• Follow him on Twitter 
• Connect with John on LinkedIn 

Links mentioned
Find on episode webpage.

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