About This Episode

In this episode of the Digital Marketing Victories podcast, Tony Kopetchny shares his insights on how to be persuasive in managing a digital transformation project - from reading the room to successfully handling moments of conflict with clients. 

"The reason everyone's getting upset with you isn't about the technology, it's because you're changing the culture."

Tony Kopetchny is the co-founder and CEO of ParsonsTKO, an engagement architecture consulting firm that serves mission driven organizations. He holds a BA in Film from Temple University and an MA in International Communications from American University. He currently resides in Fort Worth, Texas with his wife, daughter and three doggies, Rocky, Apollo and Philly.

In This Episode, You Will Learn

• How technology affects people's behavior 
• How to manage change within an organization 
• The importance of audience segmentation

Connect With Tony

• Learn about ParsonsTKO
• Connect with Tony on LinkedIn
• Follow Tony on Twitter @tonykopetchny

Resources
Find on episode webpage.

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