About This Episode

We talk to Helene Jelenc, an SEO specialist at Flow SEO with a strong background in anthropology and research. She is an expert in active listening and note-taking, and has an anthropological approach to her work which she applies to her content creation, outreach, and persona creation.

This episode is for you if you’re curious about how an anthropological approach to outreach, content, and persona creation could enhance your SEO work. 

"Put yourself in someone else's shoes. It may seem really bizarre at first when you hear something that is completely different from what you do, but if you just take a moment and realize that maybe that culture or that person just came from a completely different set of circumstances, have a different set of values and that you should be understanding that culture or those behaviors on the basis of that historical, political, cultural aspects." - Helene Jelenc

You Will Learn

1. How anthropology can contribute to a holistic perspective.
2. The benefits of practicing active listening and note taking during interviews.
3. The impact of different platforms and audiences on content creation.

Connect With Helene

• Connect with Helene on LinkedIn
• Follow Helene on Twitter
• Consulting Helene (Company)
• Wandering Helene (Blog)

Resources
Find on episode webpage.

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