Facebook has started testing search ads, as part of a new strategy to turn around its declining ad revenues.The social network is testing a new search advertising concept with a small number of advertisers in the automotive, ecommerce and ret

Is Google cutting down video and image carousels? – Digital Minute 27/11/18

Nov 27th, 2018

After investing heavily in promoting search carousels, Google appears to be cutting down the time that these search features appear.Data from two independent search software provides suggests that the Google has reduced the number of occasion

Are video ads coming to Google Search? - Digital Minute 13/11/18

Nov 13th, 2018

Could brands soon start being able to promote their YouTube content as a Google search ad? That’s the question that has been raised after Google was spotted trialling a new approach to promoted video in the search results.In what appears to b

Google issues new page speed warnings - Digital Minute 30/10/18

Oct 30th, 2018

Why brands are moving Google ad budgets to Amazon – Digital Minute 16/10/18

Oct 16th, 2018

Some advertisers are moving more than half of their digital advertising spend into Amazon, according to a survey of leading advertising agency executives in the US.A survey by CNN found that many agencies were seeing clients move as much as 6

Google launches new content features at 20th birthday bash – Digital Minute 02/10/18

Oct 2nd, 2018

Google used its 20th birthday celebrations to announce a number of new search marketing features, with a much stronger focus on the user search journey and the way in which users consume content as part of that journey.The biggest of the anno

Responsive display ads to be rolled out to all Google advertisers - Digital Minute 18/09/18

Sep 18th, 2018

Google has announced it is rolling out responsive display ads as a default to all advertisers in the next few months.Customers will be able to upload up to 15 images, five headlines, five descriptions and five logos and then leave the rest to

Why Facebook is scrapping 5,000 ad targeting options – Digital Minute 04/09/18

Sep 4th, 2018

As Facebook continues its efforts to clean-up its platform, and lessen its capacity to be used in divisive and damaging ways, it has announced that around 5,000 of its advanced ad targeting options will be removed as it seeks to stamp out discr

Why brands have lost out to Google’s EAT guidelines update – Digital Minute 21/08/18

Aug 21st, 2018

Google updated its search quality evaluator guidelines last month, placing a greater focus on the “E-A-T” principles of expertise, authority and trust. Those new policies have already had a major impact in some key search markets. With major br

Google confirms broad algorithm update – Digital Minute 07/08/18

Aug 7th, 2018

Google confirmed last week that it released a “broad core algorithm update”, after certain quarters of the search community noticed shifts in rankings and traffic earlier this morning. It follows similar updates in March and April and important

Google reveals algorithm insights to US Judiciary Committee - Digital Minute 24/07/18

Jul 24th, 2018

Google has lifted a lid on some of the secrets behind parts of its search algorithm, including how RankBrain handles unseen queries, how it penalises certain content and how many algorithm experiments it performed in 2017.Speaking to a United

The big announcements from Google Marketing Live - Digital Minute 11/072018

Jul 11th, 2018

Google hosted its Marketing Live Keynote on Tuesday and, amongst the key announcements, cross-device reporting is coming to Google Analytics.Advertisers will now be able to seamlessly attribute consumer spending and activity across mobile and

The industry’s biggest challenge: fusing search and social - Digital Minute 26/06/18

Jun 26th, 2018

Surveys from Marin and Zazzle reveal that advertisers’ biggest challenge around the world in 2018 is the successful integration of search and social channels.Marin Software’s latest ‘State of Digital Advertising’ report revealed that 48% of ad

Apple devices to block Facebook ad tracking - Digital Minute 12/06/18

Jun 12th, 2018

Apple hosted it’s WWDC Developer Conference, and announced a number of developments that take direct aim at the likes of Facebook and Google.The biggest of these developments was the announcement that the new version of iOS and MacOS would no

PayPal integrates with Google Pay – Digital Minute 30/05/2018

May 30th, 2018

Google and PayPal have announced new a integration strategy that will make it easier for users to complete a purchase through services such as Gmail and YouTube – potentially creating new content marketing opportunities for Ecommerce brands.T

Artificial Intelligence the headline act at Google I/O 2018 - Digital Minute 15/05/18

May 15th, 2018

Google held its I/O Conference last week, and artificial intelligence was the big theme.Amongst the headlines from the event was the introduction of Google Duplex, which will be able to automatically make phone calls to book restaurant tables

Google updates PageRank Patent – Digital Minute 01/05/18

May 1st, 2018

Google updated a patent behind its PageRank algorithm, which is a key component of the Google ranking algorithm.SEO blogger Bill Slawski published an article noting that Google updated a patent related to PageRank, which is an algorithm withi

100 episodes of Digital Minute

Apr 17th, 2018

Digital Minute is 100 episodes old. Over that time, we've picked up a lot about video marketing, but how can you apply our experience of 100 episodes and apply it you your video marketing strategy? When you produce 100 episodes of a video ser

More sites migrating to “mobile first” index – Digital Minute 04/04/18

Apr 4th, 2018

Google has announced that it is rolling out the next stage of its mobile first index, with more sites being moved onto the new ranking algorithm.This rollout is only for sites that “follow the best practices for mobile-first indexing”, but wi

Social influencers face big ad clampdown - Digital Minute 20/03/18

Mar 20th, 2018

Social media influencers could face an advertising clampdown after the Advertising Standards Authority announced that it would be launching an investigation into the relationship between them and brands.The ASA wants to investigate whether th

Multifaceted Featured Snippets coming to Google Search - Digital Minute 06/03/18

Mar 6th, 2018

Google is updating search results with a new type of featured snippet which is designed for queries that have multiple interpretations.The new snippet is designed to deliver relevant answers to questions that may have more than one user inten

Automatic ad blocking comes to Google Chrome - Digital Minute 20/02/18

Feb 20th, 2018

Google has announced that the latest edition of its Chrome internet browser is going to include ad blocking automatically – although only certain types of ads will be affected.Chromes ad blocker will automatically start blocking ads that it,

Google unveils changes by reintroducing featured snippets - Digital Minute

Feb 6th, 2018

Google took the step of ‘reintroducing’ its featured snippets last week, as it announced a couple of big changes to the way in which answers are displayed in Google search results.With rich snippets playing a big role in projects such as voic

A closer look at Google’s Ad Clampdown – Digital Minute

Jan 23rd, 2018

As Google looks to clear up YouTube’s image after yet another brand reputation crisis, it has introduced new rules to the way in which content creators can monetize their videos and channels.But in the wake of the Logan Paul scandal, Google’s

Unpicking Google’s Voice Search Guidelines - Digital Minute

Jan 9th, 2018

Google gave digital marketers something of an early Christmas present, releasing the first documented guidelines on how it will be assessing and ranking the quality of answers for voice search queries.The guidelines, which will be followed by