On this episode of Digital Mountaineers, host George Mackenzie speaks with Andrew King, Director of Product Strategy & Marketing Intelligence at Campaign Monitor and CM Group.
About the guest: Andrew King is the Director of Product Strategy & Marketing Intelligence at Campaign Monitor and CM Group, a global technology company that provides an email marketing platform that’s easy to use yet extremely powerful and a part of CM Group’s family of brands.
About the host: George Mackenzie is a Digital Marketing Strategist who has worked with brands like Little Caesars, Airtasker, Inspirations Paints & Taylors Wines. He is the producer of Digital Mountaineers and an avid lover of podcasting, audio & film tech and heavy metal music.
Time stamps:
1:30 - Introduction1:55 - Check in with Campaign Monitor2:15 - The history of Campaign Monitor & CM Group6:06 - How brands in CM Group work together9:54 - How Campaign Monitor uses data to evolve their products12:02 - Discussion around Andrew's role16:40 - How CM Group looks at competitors21:35 - Reiterating and building products23:55 - How CM Group look at acquiring brands27:35 - Unique aspects of CM Group28:55 - Why do people want to move ESPs?30:40 - Changes to email marketing from Andrew's perspective34:10 - What changes are coming to email?38:00 - How email UI will become more simple
What is Digital Mountaineers?
Every week host George Mackenzie speaks with entrepreneurs, agency owners and the best minds in digital marketing from around the world about their first hand experiences using digital to grow their businesses and personal brands.
Digital Mountaineers is powered by Uplers, one of the largest, globally recognised outsourcing agencies in the industry, empowering businesses across the globe to build a better digital ecosystem. With over 7 years of experience, a team of over 500 marketers and developers, and 7000+ global clients, we have helped various companies achieve their goals, scale their operations, and provide their business with an edge over the others in the market.
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