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Digital Strategy Technology Consultant - Patrick J. Santry

Patrick Santry

Digital Strategy Technology Consultant - Patrick J. Santry

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Digital Strategy Technology Consultant - Patrick J. Santry

Patrick Santry

Digital Strategy Technology Consultant - Patrick J. Santry

Episodes
Digital Strategy Technology Consultant - Patrick J. Santry

Patrick Santry

Digital Strategy Technology Consultant - Patrick J. Santry

Good podcast? Give it some love!
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Episodes of Digital Strategy Technology Consultant

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So my Amazon Echo came in this week. It still has a ways to go, but it's changing the face of digital channels. In this review, I talk about Alexa, some of the things it can do, what it can't and where I see it going.It's nice to see some folk
I had the enjoyment to go on several job interviews recently in the Pittsburgh area. Most of the companies I targeted were large above $1 billion companies. And since my background is in content management, having been part of the founding deve
First of all what is a conversion? For an eCommerce site it could be a macro-conversion like ordering product. That's clean and clear cut, it's generating revenue, and has value. Another conversion, a micro-conversion could be downloading a whi
Have you started building out your digital strategy plan? Do you even know where to start? There are so many technologies, and acronyms thrown out there, what are they and where do they fit into your company's overall digital strategy plan. T
I'm talking about what Apple is doing to respond to the iCloud breach, the upcoming iPhone 6 launch. Disqus has a new look to their website widget. And a little more to vent about.
Today's podcast is all about the cloud. Just turning on the TV this week has news all over about celebrities posting nude pictures of themselves on the cloud. But really, what are the advantages and disadvantages of using the cloud in your busi
In this podcast, I'm talking about mobile and does your company really need a mobile enabled site? Maybe it's not that folks aren't using their phones to access your site; maybe you're just creating the expectation that the mobile experience th
So in a previous post I explained the differences between content management, and content marketing. One is the mechanism used for posting and organizing content, and the other is for getting measurable results from your content that can ultima
Post by Patrick Santry.Of course this all in jest, but it really stuck with me on how people view their personal technology. It has become so prevelant that it's the first thing that comes to mind?Has society become so dependent on tech
So CPU is spiked and it's time to upgrade your web server to a new one. Or is it really a problem with CPU?In many cases finding what the particular performance issue is with a website can be complicated. There can be several layers to a web a
Having participated on several B2B e-Commerce projects, I have sat in meetings where people refer to companies like Amazon.com when building specifications for their websites. Not much time is devoted to figuring out the actual end users who ar
So many new words have come into existence since I started web development back in the early 90s. From SEO, to social media, another new term is content marketing. Coming from the content management field we knew what content management was, bu
How do you build yourself as a consultant to become recognized above and beyond the fold? In this article, I'll use myself as an example (now my ego is not this monstrosity that I believe I'm a super star), and show you how you can go from bein
Are you still creating static HTML pages, or have some custom in-house application that someone wrote years ago and you don't remember who? Maybe it's time for you to implement a content management system (CMS) then. Let's run down the benefits
Ok, maybe not death, but impact to your business. In a previous article I wrote about the fake likes, followers, and building a false perception in social media, and now for some more of the dark side.Word of mouth is fast, but word of tweets
Having worked in the entertainment industry, they tend to be one step ahead of the rest of the world when it comes to using web technologies to promote their business, artist, talent, whatever. How can lessons learned from that apply to your bu
Sometimes in the online world when approaching a project people seem to classify the issues facing a website as a technology issue. It's as if building a web site is this mysterious thing wrapped in so much technology it's just too much handle.
I find articles and discussions I read on LinkedIn usually provide me with fodder for blogging on my site. This week I noticed a lot of articles that are reduced in quality, which makes me think LinkedIn has opened the floodgates on who is allo
I blogged previously about tagging of posts, and how the technology is great since the tags are applied by humans and not some algorithm like the Googlebot. But there is a dark side, since there is a value for a company to get their posts seen
It may seem overwhelming to have a website, and make blog posts, and trying to build up your online and social presence. Especially for the small company where you may be an employee of one or a few, and have to wear many hats. In order to grow
Are your customers having a disjointed and disconnected experience when they access your digital assets? Are they clicking endlessly in order to find something relevant? What does having a disjointed experience tell them? This experience tells
I hear it all the time from Chief Marketing Officers, and those in the executive level, they want data. You can’t make decisions on a gut feeling, or what you perceive your competitors are doing, or what you think you’re customers want. Too man
Making sure your site comes at the top of listings of search engines areprobably one of the main issues many Webmasters concern themselves with. Onething that can impact search engine rankings and listings is changing a site'sstructure. This
The purpose of this is to cover some of the history of the Web, and how it impacted me personally. Hopefully you’ll find this story entertaining, if you lived the experience then you know it, but if you’re younger you’ll see how things were in
So you’re looking to build up your social networking traffic and you discovered the use of hashtags on your posts? This article isn't about teaching you the benefit of tagging your posts, it's about what they can bring to your business, and the
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