Welcome to another edition of Last Week In Digital, helping you get upto speed with the latest updates from digital platforms.New Google Chrome : Google announced limited availability of Federated Learning of Cohorts to replace third party

Last Week In Digital : New MS Excel, New Google Chrome, IBM Cloud Code Engine and more

Jan 30th, 2022 5m 18s

Adobe Digital Economy Index, Amazon S3 Object Lambda, Salesforce AI Powered Marketing ,Appsflyer

Mar 21st, 2021 8m 10s

Keep up with the key updates as they happened last week in digital from Adobe, Salesforce Einstein , Amazon Web Services and AppsflyerAmazon S3 Object Lambda - A new capability to manage your data across multiple applications where S3 is th

First Digital Project & Experimentation and Testing: A Primer By Avinash Kaushik

Mar 18th, 2021 10m 20s

Back in 2008 I had completed my first digital analytics & personalization project thanks to this blogpost from Avinash Kaushik Experimentation and Testing a Primer. Still today I read this blogpost as a simple guide to understand how to build p

Last Week In Digital : Google Ads for Publishers, IBM Cloud Satellite, Salesforce Low Code to No Code

Mar 14th, 2021 6m

Happy Sunday !!Key updates from the world of digital platforms that impacts your success. Covering the latest from Google Advertising about Federated Learning of Cohorts , IBM Cloud Satellite - the new entrant in Edge Computing and more

Understanding Marketing Attribution with Football

Jan 2nd, 2021 10m 19s

At the Quarterly Business Review, the CMO offered $100 dollars and asked for a digital investment plan based on the data and customer journey. Later that night, I while watching a football or soccer game, I stumbled upon the idea of using footb

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