On previous episodes of Print Precision from DigiTech, we’ve covered a simple truth – quality is the cheapest thing you can offer your customers. There’s no substitute for a high-quality flatbed printer like the DigiTech TruFire, which allows you to eliminate rework costs, up printing speed without a dip in results, and more.

However, not every organization has the capital to make a significant purchase. That leads to the search for a “cheap” flatbed printer – but what does that actually mean? Not everyone's budget is the same, but where should a lower cost reflect in the quality, speed or flexibility of printing hardware?

To find out, host Daniel Litwin was joined for this episode of the podcast by DigiTech President Patric Coldewey and Founder and CEO of SignMaster.com, Tommy Trucks, who shared their leading insights about finding the right flatbed printing solution for every unique operation.

The most important consideration, even when looking for a more affordable option, is throughput. When you can print at greater speeds, you don’t have to turn down business you otherwise might have, and you can recoup the cost of the printer more quickly.

“The capital expenditure is always a big deal, [but] the printer with the biggest capital expenditure on the front end is not always the most expensive,” Trucks said. “We’ve benefited greatly in upgrading our equipment.”