Funnel to the next steps

Access the six-video series about Facebook growth on our DSDB Community

Be sure to hop on to the previous episodes where we figure out our personal pillars, then where we design our businesses on Facebook. Because now we’re going to talk about how are people going to get there!

Your Facebook Group

Your Facebook group is your community where you ultimately build your brand, connections, and business. This is where your audience can ask questions, converse with fellow members, find products, search topics, see your posts, and so much more. This is YOUR community. So as a direct seller, your Facebook group is your end goal. Thus make sure to always get your audience to your Facebook group!

Brand consistency

Before we proceed, let’s take note of brand consistency. It helps your audience find, resonate, and recognize your brand. This means having the same account name/handle, brand look, and vibes all across your social media platform so people can find and recognize you quickly. 

So how do you direct your audience on Instagram, Youtube, podcast, and other social media to your Facebook group?

Funnels

Display photos

> Utilize your account profile picture and cover photo to introduce your brand and direct people to your Facebook group. On the description of your photos, be sure to include the link to your group so interested people would immediately know where the next step is in connecting with you.

> Do NOT put your products or company name on your display photos because people would think that your main purpose is to sell them stuff. Again, you are more than just your company and products. You want people to connect with YOU and your brand.

> Updating your pictures once a month is recommended.

> If you want additional resources on how to create your profile and cover photos for business, go to my friend’s Kate’s Business Group!

Bio

> No matter what social media platform you use, you will have a bio. In here, you write who you are and your touch points to make connections with (aka your personal pillars.) 

> With that being said, you should not have your shopping or company links on your personal bio. Again, you don’t want your audience to feel like they are being sold to. We want genuine connections.

> You can add links to your other social media accounts or website, but make sure that your Facebook group is your priority and is on the top of the list.

> You can add emojis or different fonts, but remember you would want your business space to come across as professional and clean. (Unless being disorganized and abrasive is your branding)

> You can update your bio quarterly or as often as needed

Content descriptions

> Whatever you post online, as long as it’s appropriate, be sure to add the link to your Facebook group in the description. Better if you can include your Facebook group in the video/photo content itself!

Your Facebook group is the space for you to hang out with your community, create relationships, and sell products. So take out the confusion and make it easy for your audience to know where to further connect with you. Now go ahead and update your funnels!

Join the Facebook Group: https://www.facebook.com/groups/directsalesdonebetter 

Kate’s Facebook Group: https://www.facebook.com/groups/bossbishlounge 

Kate’s Website: https://www.classybishkate.com/ 

Use code ABBYGARRISON for a discount on individual graphics packs or the Boss level of subscription services.