Join Virgil Carroll as he hashes over what has been one of the most over-talked about changes in global digital marketing in a very long time - the implementation of GDPR. The European Union’s General Data Protection Regulation rewrites the book on digital personal privacy and creates a new mandate for how organizations need to respect and protect individual’s data. While this topic has been talked about in a million different ways, today’s podcast offers a different angle. We focus on how difficult GDPR is to implement as part of your digital strategy while exposing some of the myths and overreactions around these new regulations. You might not think you should care about regulations from the European Union, but GDPR compliance is a huge step in the direction of showing your customers that their privacy really matters to you!

To help gain a better perspective on GDPR, Virgil is joined by David Komárek, the Content Management Product Owner at Kentico Software. David led the charge at his organization to make Kentico CMS software to be one of the first fully GDPR-compliant Content Management Software solutions on the market. During the discussion, David will share the complex journey Kentico had to take and what they learned about their own data practices as well as those of their customers. David recommends "First, try to learn as much as you can about GDPR . . . use somebody who is informed in GDPR and who can educate your internal staff . . . then look at the data and what you're doing with it". Virgil and David also discuss how to understand what is important to do in managing your customer’s privacy and give some good real-world advice on how to start your compliance journey.

Resources discussed:

• https://www.kentico.com/product/all-features/marketing/gdpr-and-data-protection - About Kentico’s GDPR readiness
• https://www.kentico.com/product/resources/whitepapers/gdpr-compliance-and-your-cms/gdpr-compliance-and-your-cms.pdf - Whitepaper on being GDPR compliant
• https://www.eugdpr.org/ - European Union GDPR regulations