First of all, I want to wish you a Merry Christmas, or Happy Holidays if you don't celebrate. This episode is released on Christmas Day here in New Zealand and I hope you are all having a lovely break. I know this can be a time where you've maybe got some time off during your regular 9-5 job, and it means you can really focus on your side hustle. So, I thought it was important to keep these episodes coming over the holiday break so you can get some really good upskilling happening!

In this episode, I discuss the importance of increasing prices and provide you strategies for raising prices with existing clients. I emphasise the timing of price increases and the need to evaluate prices regularly. I also share tips for justifying the price increase and present a strategy from my Dishing Up Digital School. I then advise on how to present the price increase to clients and offer encouragement for dealing with rejection.

Takeaways:

• Increasing prices is important for business growth and profitability.
• Timing is crucial when raising prices, and the end of the year is a great opportunity.
• When raising prices with existing clients, consider the amount of experience, the last price increase, and potential additional services.
• Justify the price increase by highlighting achievements and the value provided.
• Present the price increase strategically, focusing on the client's wins and offering a discounted rate compared to new clients.
• Don't be afraid of rejection; losing clients who don't value your work can lead to better opportunities.

Thank you all so much for your support throughout the year. It really means a lot to me. 
Be kind to yourself this holiday season and I'll see you all in the new year!

Take Care
Ellen xx

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Mentioned on this episode: 

• Watch my Free Webinar on How to Become a Social Media Manager

Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School

Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/

Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en

Buy Ellen's Book: https://www.ellenmackenzie.com/book