Your great ideas need to be known to the world. That is why finding your voice through your personal brand and building your credibility and authority is crucial. But how can you best do that as a way forward in your career outside of conventional medicine? 

Tune in as we talk about amplifying that without fear of backlash from people who are not doing it. To discuss this, we are joined by the internet personality Dr Karan Rajan; a surgeon, an self-styled online educator tackling health misinformation with crazy figures in social media with millions of followers.

Among the things he shares for anyone starting on social media is to embrace trials and errors, experiment with different ideas and learn quickly from the mistakes. You also need to be a data nerd, working closely with your analytics to see what works and what doesn’t and adjusting accordingly. Though copying someone’s online recipe and getting the same results is difficult, there are foundational basics that anyone can use to get their traction. This involves engaging with your client through telling a story. Do you want to get more of these golden tips? Then, tune in.

What You Will Learn:

• [00:01] Intro and what is in with our guest, Dr Karan Rajan
• [01:52] Why Dr Karan chose social media to amplify his voice
• [03:52] How he has been able to command a big following and authority online
• [06:14] Knowing what and when to post based on your target audience
• [08:43] Dr Karan’s process of ensuring every single word in his content counts
• [12:04] How he keeps grounded in his mission and vision despite the hard work
• [15:02] How Dr Karan’s amplified influence has changed and impacted humanity
• [19:17] How you can become your authentic self and share your expertise online
• [22:24] Parasocial relationships and how they affect your authenticity online
• [27:59] Dr Karan’s plan, with his growing popularity impacting millions 
• [32:30] Episode wrap-up and call to action

Standout Quotes:

• “Most of the stuff we see online is questionable with no level of accountability, and YouTube in particular. However, experts in the health space are doing what they can to combat that.” - Dr Abeyna [03:25]
•  “Nearly no one starts on social media knowing what is really involved. It is always a matter of trial and error, experimenting and learning very quickly from the errors.”- Dr Karan [04:01]
• “It is very hard for someone’s social media recipe to work for you. A lot of the social media engagement and traction that large creators may get is based on luck and the creators’ innate personality. You cannot replicate that.”- Dr Karan [06:18]
• “There are foundational basics that anyone can use to get traction online.  The secret is about engaging someone from start to finish. This is best done by telling a story.”- Dr Karan [06:48]
• “Many of these social media algorithms have the same metrics which reward creators. They reward creators who can keep the audience on the platform for as long as possible.”- Dr Karan [07:10]

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ABOUT THE HOST

Dr Abeyna Bubbers-Jones is a practising medical doctor and Founder of Medic Footprints: the global platform connecting doctors with diverse career opportunities beyond conventional medicine.

Her mission is to dramatically elevate health outcomes in the world by connecting 1 million doctors with diverse careers by 2030.

Continually exploring her own path off the medical treadmill, she has developed a wealth of expertise in specialist recruitment connecting industry & health tech companies with talented doctors, whilst supporting & coaching doctors in their own career development and wellbeing.

She is an award-winning entrepreneur, Consultant Occupational Health Physician, BBC Expert Voice, Public Speaker, Musician and not-so-good boulderer!