0:00

This amazing human has become a friend of

0:02

mine over the years. In his

0:05

niche, he's the biggest in Europe. Might even be the

0:07

biggest in the world. He's also a

0:09

billionaire. And also, there's just been a

0:11

movie about his life and

0:14

it's just gone absolutely viral, which is

0:17

freaking amazing. So please could everyone stand

0:19

up and give a

0:21

huge round of applause and a warm welcome to

0:23

our special guest, Mr. Alfie Best. APPLAUSE

0:35

I didn't expect the film to do as well as it's

0:37

done. I really didn't. But

0:40

it has and with the good grace of God.

0:43

And some things

0:46

I got caught out in on the

0:48

film very badly. If you

0:50

watch it, you'll see. What does

0:52

that mean? What does that mean? I'm

0:54

joking. But

0:57

it's all about marketing. For me,

0:59

it's about directing the traffic. What

1:02

the film allowed me to do was show how

1:04

passionate is what we do. And

1:07

I couldn't buy that marketing. So

1:09

we had that within the social media. We had

1:11

that with the press releases that we did with

1:14

it. And it's work. You

1:16

know, people think of it as being fun and XYZ.

1:19

Same with what Rob does on

1:21

YouTube, LinkedIn, all of

1:24

that with those outlets. And that is work.

1:26

But it's work that adds to your brand,

1:28

adds to the direction of the traffic where

1:30

you're trying to push it. And

1:33

it then gives you a platform in which to sell

1:35

from, in my view. So

1:37

I'm going to ask the first question just to give you a bit

1:39

more time to come up with your question. Alfie,

1:42

do you... Do

1:48

you run your helicopter through your business and claim

1:50

it as a business expense? I do,

1:53

and I can lead on to that if I can.

1:55

Yeah. OK. I

2:00

heard a question earlier from a gentleman about

2:02

tax. Just

2:05

so we're aware, I'm quite outspoken of

2:07

how I feel about tax, but to

2:09

carry this on from the helicopter, I

2:13

genuinely run the helicopter for

2:15

business purposes. I

2:18

live a humble lifestyle. I

2:21

have great cars, I have

2:23

great houses, but they're what I

2:25

can afford, so I'm

2:27

not an extravagant person. They're there

2:29

to be fair with you, as props.

2:31

I enjoy them. The helicopter

2:34

is one of the few things

2:36

I've got that is a real

2:38

business tool. I've got parks.

2:41

Now, I've got 119 residential parks. I've

2:46

got 24 industrial estates,

2:49

and I think there's 60 houses

2:51

dotted with those as well, as

2:54

well as the other 15 businesses that we operate,

2:57

from Aberdeen to

2:59

Land's End. So if

3:01

I drove every business,

3:04

every house, every park,

3:07

it would take me three years to do one of

3:09

those. Three years. Whereas

3:12

in a helicopter, I can do five a day.

3:16

The revenue has

3:19

decided that no, it's

3:21

private use. We

3:23

run it as a business expense. And just

3:25

to put this into perspective, I've

3:28

got 32 tax inquiries,

3:31

which have been spanning over seven years.

3:34

I had a debate, which

3:37

is putting it mad now,

3:39

with the tax inspector

3:41

and TV18's. And

3:44

I said to them, I said, look, can

3:46

we be clear? What's

3:49

the problem? Now,

3:51

I've got them on the zone. By the way,

3:53

when they come on the zone, they're

3:55

faceless at that level. And

3:57

they said, well, we want to make it clear this is not a witch.

4:00

I said, okay. Do

4:02

you know that I'm a doctor? One

4:07

time. I'm

4:11

very proud to say this episode is sponsored by

4:13

AG1. As you know,

4:15

we're more than 1,000 episodes into Disruptors

4:17

and I very rarely have sponsors. I'm

4:20

really choosy on sponsors and I only

4:22

pick people that I love myself and

4:24

I use myself. I have turned down

4:26

loads of sponsors but personally I've been

4:28

using AG1 for nearly 14 years

4:31

myself before we ever did a sponsorship

4:33

deal with them. For me, AG1 really

4:35

helps with my mental focus, clarity and overall

4:37

wellbeing. As someone who's really freaking busy and

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can't always sit there and eat a million

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vegetables in a day, knocking back a big

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pint full of AG1 in the morning is

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perfect for me. Of course health

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is wealth and I'm in my mid-40s, I'm realising that

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www.drinkag1.com/disruptors. AG1, thanks for

5:19

sponsoring the show, You Are Legend. I

5:48

said, it makes a lot of difference. I

5:50

said, you are a

5:52

bike rider investigating

5:54

a helicopter. Why

6:02

would you even be competent

6:05

to investigate how a helicopter

6:07

works? And

6:09

they said, we feel you're being very condescending.

6:13

I said, no, no, no,

6:15

no, no, I'm not being condescending. I

6:18

said, condescending? I said, it's you saying

6:21

I'm being condescending. I

6:23

said, do you ride a bike? What's

6:26

that got to do with anything? I said,

6:28

you're investigating a helicopter. So

6:32

she said, well, well,

6:35

so obviously she did ride a bike. Now why

6:37

ride a bike? But if we're going

6:39

to investigate something, let's have a discussion about a

6:41

bloody bike, because we can both talk about that.

6:44

But don't discuss with me a helicopter.

6:46

If you've never been in one, you

6:48

don't know how it works. That

6:51

doesn't work. Now,

6:54

in the UK, I

6:56

speak out against the tax authorities, because

6:59

I couldn't give a toss. Why

7:01

couldn't I give a toss? Because I'm

7:04

in their top 500 specialist

7:06

unit that they investigate. The

7:10

UK is the only country in the

7:13

world that chases wealth

7:16

out of the UK. It's the

7:18

only country, and I'll prove it to you. So

7:21

before I do, and

7:23

there is an answer to this, which

7:26

will give you comfort, massive comfort,

7:29

that I would suggest that you

7:31

do. And this is

7:33

an answer to your question. I wanted to put

7:35

my hand up there, but I thought, oh, he's

7:37

waiting. So I said

7:39

to them, I said, look, they said, on your

7:42

helicopter, it says private, private, private,

7:44

private, private. And

7:46

I went, yeah, and? Well, it's private

7:48

use, isn't it? And

7:51

this is exactly what I said. I said, no, idiot. I

7:53

said, it's a private helicopter. Well,

7:56

no, it should say business use. I said, well, I would

7:59

then be breaking the law. law. No

8:01

you wouldn't. I went, excuse me

8:04

you ride a bike I fly

8:06

a helicopter. It would be breaking

8:08

the law. This is how the

8:10

conversation was, this conversation we recorded.

8:12

I said no, I said

8:14

you are wrong. No

8:17

we're not. I've

8:20

got a bike rider telling me how

8:22

but I'm wrong. I know

8:24

I'm a pike and I know I was born

8:26

in a caravan but I now do fly a

8:28

helicopter. So I

8:30

think that puts me in a little bit of a different

8:33

state. You know I've come

8:35

from the bike to the car to the

8:37

helicopter. I swear this is true. This is

8:39

on my mother's life I swear this is

8:41

true. This is recorded so it can be

8:43

replayed. So I then said

8:47

you want me to break the law.

8:49

It is a criminal offence. I

8:52

need an AOC licence to

8:55

commercially fly the helicopter for

8:57

business use. I said but a

9:00

business can own the

9:02

helicopter privately and use it

9:04

for business use. But

9:06

if I want to rent it out to you

9:08

Rob or to your good self forever I

9:10

require an AOC licence for the air

9:12

aviation. They didn't

9:14

know that. The

9:18

VAT inspector he was sitting with

9:20

her. I swear

9:22

this is on tape. You're

9:25

right well that makes so much difference and

9:27

I understand it now. She

9:30

says to him, pike

9:33

down. I

9:37

cannot believe what I'm

9:39

hearing. Now

9:42

before I go on to

9:44

say the next. So we've got

9:46

investigations going. So in seven years

9:48

they've found zero and

9:50

they've got thirty two investigations on my companies

9:52

on this one that and the other. Because

9:56

how the revenue looks if they stand

9:58

underneath a tree with enough fruit. If

10:01

you keep shaking it, eventually you'll just

10:03

pay for them to go away. They

10:06

couldn't have picked on the worst item ever. Because

10:08

I don't care what they do, as

10:11

long as I do it legally, properly,

10:14

within the arms and the ring mitt of the law,

10:17

I am not giving them a penny more than

10:19

they deserve. And that's how I

10:21

deal. That takes deep

10:23

pockets to do that. And

10:30

I don't have deep pockets to waste it on

10:32

the revenue. So the

10:35

answer to this is with your

10:37

accountants. And don't

10:39

confuse your accountants who

10:41

are basically glorified bookkeepers,

10:44

that are educated bookkeepers.

10:48

They are way different to a

10:50

tax advisor who understands the law.

10:53

And I've summarized this. An

10:55

accountant is somebody that

10:57

is an airline pilot. He's

11:00

a genius. He knows

11:03

where everything is. He's going to get you

11:05

on the plane. He's going to

11:07

get you to New York. And he's going to land

11:09

the plane safely, correctly,

11:11

with all of the tools

11:13

and the instruments at

11:16

his disposal. And he's going to do a great job

11:18

for you. Because that's what he's

11:20

thought to do. That's what an accountant

11:23

does. And

11:26

air traffic controller says, hold on.

11:30

Fly at 22,000 feet. There's

11:33

another jet coming. You'll miss

11:35

it. Fly

11:37

to the 45 degree. It's

11:39

going to miss the headwind and less turbulence. Air

11:42

traffic control keeps that airliner facing

11:45

the sky and missing every other

11:47

jet. That's what a tax advisor

11:49

does. Don't confuse the

11:51

two. And trust me, they're

11:54

worth paying for. They are worth paying

11:56

for. When you do your accounts every

11:58

year, Whether it's for

12:00

you personally or whether it's your limited company,

12:03

make sure you take out insurance. That's important.

12:06

This is step two. Take insurance now.

12:11

If ever you have an investigation, you

12:15

can say, bring

12:17

it on. Because

12:20

you've now got insurance. And

12:23

let me tell you something. The revenue

12:25

you don't like, you have an insurance. The

12:29

reason they don't like you to have an insurance is

12:31

they're not hurting you as much. They

12:34

now realize that you're not suffering

12:36

the pain. Now

12:39

this is what got said in that statement.

12:42

I said, why are you targeting

12:45

me? She said, well, this is not a

12:47

witch hunt. I said, don't be

12:49

stupid. Of course it is. I said,

12:51

you've got a tax investigation on

12:53

my MD, my sales director. I

12:55

said, my family, my estate

12:58

director, my SD, I

13:01

said, and four other members of my company.

13:04

I said, come

13:06

on. You sit within

13:08

the top 500 people in the UK. She

13:11

said, and we investigate all of them. She

13:14

said, and we don't believe that you've paid enough tax. I

13:16

said, great. How

13:19

much is it I owe? Well,

13:22

we haven't got there yet. I said, after seven years.

13:26

After seven years. Now

13:28

this is what the revenue do. Now I take

13:30

it that you're involved in accounting for your... No,

13:33

no, my background is on a tax decision

13:35

and how to possibly do it. Accountant.

13:41

And the reason I say that is because plastic surgeons

13:43

have to calculate whether you're going to sue them or

13:46

not. The insurance is going up. Anyway,

13:54

the revenue in this

13:56

country, and I just want to

13:58

make some bearing statements. We

14:01

have one of the greatest countries in

14:03

the world that

14:06

is living still on its

14:08

laurels of being Great Britain.

14:12

When's the last time that

14:14

you saw a foreign national come

14:17

here and start a business? Long

14:21

one. You may have

14:23

seen them come here and park money

14:25

up and invest in

14:28

city centres, but you've

14:30

never seen them come here and say, we're going to start a

14:32

fledgling business. Because it's

14:34

not welcoming. It's not

14:36

tax efficient. Now,

14:40

I'm not a politician, but I could sort

14:43

today the north-south

14:46

divide of the money divide. Today,

14:49

and I'll come to that. I

14:52

know we were going to do a Q&A, but

14:55

tax I want to come to. Insurance.

14:58

When you do your end

15:00

of year, and it's cheap, it's

15:02

not expensive, especially

15:05

if your accounts are audited, it's even

15:07

cheaper. If you've got another guy who's

15:09

auditing those accounts going bang. So,

15:12

they're correct. So, let me double

15:15

check. The

15:18

revenue. This is why

15:20

this country has lost

15:22

its way. We

15:25

have the greatest entrepreneur in

15:27

the world that was homegrown

15:29

here. He's a personal friend

15:31

of mine. I'd

15:34

go as far to say he's

15:36

ahead of Elon Musk. He's ahead

15:38

of Jeff Bezos. He is the

15:41

man. That man is

15:45

your mother. He opened up

15:47

20 years ago

15:49

a fracking business.

15:52

Built a business worth £50 billion

15:55

in 20 years from the age

15:57

of 40. thought

16:00

was thought to be. Now

16:03

what makes him so great, what puts him in

16:05

front of Elon Musk? Real simple. In the US

16:07

they've got 370 million people. In the UK we've

16:09

got 70 million. And

16:15

secondly, his was based

16:17

on property. But

16:19

he just found another way. Fracking.

16:23

Brilliant energy. Why do you

16:25

think, he said to me, he said, why are you

16:27

here? What are you

16:30

doing here? I went, he

16:32

went, this is, why do

16:34

you think he left the UK? He

16:38

left the UK because he's got seven private jets

16:41

and the revenue decided they were going to tax

16:43

him on his personal use for using his jets

16:45

for personal use. Why

16:47

would you chase that man out the country? Do you

16:49

know what he did? Well

16:52

okay, I'll move my

16:54

head off this to Singapore and I'll move to

16:56

Monaco. Had zero. Why

16:59

would you lose, why would this country

17:01

lose such great

17:04

people? Hope that are

17:06

just like that to me. This

17:09

is like digging a knife in me. Then

17:12

you've got Richard Branson, the

17:15

greatest marketeer the

17:17

world has ever seen. Everything

17:21

Virgin is a

17:23

marketing machine. When he

17:25

was flying a balloon around the world,

17:28

he's got no interest in flying a bloody balloon

17:31

around the world. But

17:34

Virgin did. Virgin

17:36

did. Everything is about marketing. The amount

17:39

of businesses that you think that Richard

17:41

owns actually are

17:43

marketing machines. Phenomenal.

17:46

He left 20 years ago. Alan

17:49

Sugar, gone. Anybody you

17:51

can throw at me in the UK has

17:54

gone. Myself, I'm

17:56

going. Why

17:59

not because I'm I disbelieve in the

18:01

UK. I love the

18:03

UK. But

18:05

the problem we had, and

18:07

I thought that Rishi Sunak

18:10

was going to be one of our greatest politicians,

18:13

thought he was going to be our great Prime

18:16

Minister. But I think that

18:18

he failed. Because as

18:20

far as I'm concerned, he's whitewashed.

18:23

He might as well be white. I

18:25

thought he was going to be the Asian

18:27

Indian immigrant with that

18:30

entrepreneur spirit. And really,

18:34

no. He got lost somewhere. But

18:37

he could have been one of our

18:39

greatest Prime Ministers, in my view. Now

18:43

let's take the US. Name me

18:45

any entrepreneur you like. Elon Musk, would you

18:47

say him? Because he's known as the richest

18:49

man in the world. Jeff Bezos. Anybody.

18:53

They're still there. Why?

18:56

Because the US allows them to

18:58

set up their trusts. They

19:00

allow them to shelter their wealth. They

19:02

want their pound of meat and flesh, but

19:05

they've got a good common sense. Keep

19:08

the wealth in your country. Don't

19:11

boot it out the door. So

19:14

this is a very sombre, what

19:17

I'm saying. But

19:19

you have to work within the confines of the

19:21

box that we're giving in the country we are.

19:23

But it doesn't stop us stretching it. It

19:27

doesn't stop us stretching it. And

19:30

where you can stretch it is this. Because

19:33

those investors

19:36

aren't coming here, and because

19:39

you've got investors leaving here,

19:42

that leaves a magnet for

19:45

people that are in the SME division.

19:49

To grow to the point where the revenue then

19:51

want to chase you out. Because you know when

19:53

they want to chase you out, you've made it.

19:57

You've made it. That's crazy for

19:59

the country. But it's

20:01

actually good for the

20:03

SME businesses that are here because

20:06

they do get support. And

20:10

I actually think that

20:12

eventually will be taxed heavier. There's

20:16

a tax, for instance, that

20:19

has been swept over. I

20:22

can't quite remember what it is, but I know what the

20:24

tax is for. It's actually

20:26

a poor person's tax. And

20:29

they haven't even realised. It's

20:31

cars that I think are

20:33

10 years old or 8 years old now. If you

20:35

drive in London, you're 12 quid or 15 quid a

20:37

day just for having a car that's old. So

20:40

that is a poor tax. And

20:42

yet it's been swept over. When

20:45

people say stamp duty,

20:48

oh, it's only on a £500,000 house. 10

20:52

years, we'll come through this debt

20:54

that we're in. We'll go back. You're going

20:56

to see most ads in the UK heading

20:58

that way. They're all going to be behind,

21:01

but they can't see that far ahead. Sorry,

21:04

I'll stop there and face some questions. Right,

21:08

show me your hand if you've got a question, just so

21:10

I can see. I've warmed up now. We're

21:12

going to start with fee. So

21:16

this is fee crossly. This is Alfie Best.

21:19

And fee, what's your question for Alfie?

21:21

Thank you for being here today. Pleasure.

21:24

And congratulations on the news we're going to be

21:26

watching. My

21:29

question was actually, you said something

21:31

about what you said in

21:33

terms of that I felt that I

21:35

want to salute you because I've seen you. Thank

21:40

you so much. I

21:42

spoke to you earlier. What

21:44

do you think about children's

21:47

school? Is that what's very important

21:50

to you about my needs? All

21:54

of our animals. My needs. Where have

21:56

I got to school? In the back of my

21:58

mind, I've got to school. in the UK.

22:00

It's a chance to get

22:02

rid of that education, but I also

22:04

think that out of the UK

22:07

as well, where would you advise?

22:10

OK, look, number

22:12

one, I can't advise you. What

22:15

I can tell you is what I think, because somebody,

22:19

I don't know your circumstances. But

22:22

to put a broad point on

22:24

it, I'm moving to Monaco, I'm

22:26

already applying for my residency. But

22:29

I haven't stopped looking at other

22:31

places to go, because all

22:34

of these countries can kick you out. Now,

22:36

Monaco, I need to be there for six

22:38

months and one day. I'm allowed back in

22:40

the UK for 90 days. That's enough, because

22:43

I'm a workaholic. I will never

22:46

stop working. And when I'm in

22:48

the process of now buying a business in

22:50

Monaco, which is an estate agency group, not

22:52

because I want to run an estate agency, because I want

22:54

to go to work every day. I want an office

22:56

to go to work. And I will slowly

22:59

now relook at

23:02

rediversifying our management office outside

23:05

of the UK, our marketing, our

23:08

finance. And I will

23:10

then potentially re-lend my own bank and

23:13

re-lend all finances back to my own

23:15

company and charge a higher

23:17

interest rate, because I'm entitled to do

23:19

that. And that then

23:21

slowly strip out the profits of

23:24

my company, legally, correctly, and

23:26

I'll work within the confines of the law. Now,

23:30

you've given me two

23:32

questions without realising it. In

23:35

the answer that I just gave you, it was

23:37

all about money. Nothing else.

23:40

I didn't concern myself with my other half.

23:42

I didn't concern myself with my family, because

23:44

that's what the revenue want me to do. They

23:47

want to trap you by saying, oh, but

23:50

if you leave the UK, how

23:53

many ties do you have? Do you have a house here?

23:55

Do you have family here? Do you have this here?

23:57

Do you have that here? Well, that's less than that.

24:00

days. So they're trying to

24:02

make it more unpalatable because they

24:04

don't want you to leave, they want to

24:06

trap you. Let's just

24:09

go through this very quickly with regard

24:11

to tax. We

24:14

pay 22, shortly to be

24:16

25% courtation

24:20

tax. We pay 40% personal

24:24

tax. We then

24:27

pay VAT on everything that

24:29

we buy personally that we can't train.

24:32

And then on top of that we

24:34

die and they take

24:37

40%. If

24:42

you work that out, and

24:45

I've sat down and done this,

24:47

it actually works to

24:49

197% they take. And

24:53

that's not taken out

24:55

your tax out of your fuel and things

24:57

like that. So you have

24:59

got to earn 11 times

25:02

the amount to come out with 50%.

25:06

And I've done the figure. So

25:09

your two questions, and I'm

25:11

sorry for the long answer, is

25:15

if you are concerned about good

25:17

schools, stay here pay the tax. Because

25:21

if you confuse your personal

25:23

life with your business life,

25:26

that's what the revenue has put those rules in place for.

25:28

I can't leave because I've got kids in that school and

25:30

I want them to be in the best place. Now

25:34

my whole decisions, which

25:37

is what makes it easy for me,

25:39

are based on business. I

25:42

make the business decision first,

25:45

then I concern myself about my personal

25:47

decisions. Life is

25:50

my business' concern. I

25:52

build friendships based on business. I

25:55

never build businesses based on friendship. That's

25:58

just because you could say I'm a person

26:00

inside but

26:02

I've come from the hard background I

26:05

don't want to go back there. Sorry for

26:07

the long... so when

26:09

you say which country should

26:11

I go to there's a multitude you could go

26:13

to Dubai how many times you want to

26:16

come back here? Are your kids and

26:18

your nieces in boarding spots? Is

26:21

there a level to a point that all of a

26:23

sudden you know there's an age level that

26:25

you're going to be happy for them to come out of that school

26:28

and become an international student

26:30

but you're basing your facts

26:33

and your sentences and your questions

26:36

on business and personal. You

26:39

have to make a choice. Do

26:41

I base it on personal? If you base

26:43

it on personally you're already giving yourself your answers.

26:45

You like the schools, you like the

26:47

community, you like England, this is where

26:49

we're saying. If

26:52

you base it on business which

26:55

isn't everybody's cup of tea, it's

26:57

mine. Mine is based purely

26:59

on business. I

27:01

won't lie to you there is no

27:03

obstacle that can ever be put in

27:05

my way whether it

27:08

be divorce, well I'm deadly

27:10

serious, whether it be divorce

27:13

I said my tax advisor don't worry you can get divorced.

27:16

That's what it takes. That's what it takes. They're

27:21

not putting a barricade in my way to

27:23

stop me. That's like somebody putting a gate

27:26

on a field and saying you can't get in.

27:29

My role is climb over it. I

27:31

know you're supposed to open it but get fucked out,

27:33

climb over it. That's

27:35

my philosophy. Have you

27:37

told that to your

27:39

wife? Yes. Yes.

27:43

My mindset is very clear. It

27:46

is don't be

27:48

afraid to speak what's

27:50

clear. The

27:53

things that are put there to

27:55

stop you, you

27:58

should be saying Why are they trying

28:00

to stop me? What are

28:02

they doing that for? I

28:05

find those insults when

28:08

a country is actually, we,

28:11

I'll go back to what I said earlier, there

28:13

is a void here for

28:15

SMEs to thrive,

28:18

survive and actually

28:21

dictate. Because

28:23

you've got to look at the paramount. They

28:27

want people, here's something

28:29

that's gonna kill you. 60,

28:33

70 million people in this country. I think the official

28:35

figures are 68, there's actually 70 million.

28:37

How many people do you think pay tax out of

28:40

70 million people in the UK? Quick

28:45

guess, come on. 15, 15 million. It's

28:47

actually 18. 18

28:50

million people and you can't buy

28:52

that data. We

28:55

buy data because I buy

28:57

how many people are unemployed? Do

28:59

you wanna know how many? Couple of million.

29:02

Unbelievable. So where's

29:04

the upper 50 million? Because

29:08

we don't see the people like, and I

29:10

use the phrase job seekers allowance. God forgive

29:12

me for saying this now. Don't mean no

29:14

disrespect. Disabled, care

29:17

workers, all of these

29:19

civil servants. They're paid,

29:21

aren't they? Yeah, buy us.

29:26

It's crazy. When you

29:28

really start going through, and

29:31

when you think of this, that

29:33

the revenue need to shake the tree on

29:36

only 500 people. That's

29:40

crazy. Like I've had people say to

29:43

me, my accountant and my tax advisor,

29:46

Alfie, you

29:48

don't do yourself any favor by being in

29:50

the public eye. My

29:52

reply to that is, haven't

29:55

I suffered enough as a gypsy? Having

29:59

to hide away. am to

30:01

now have

30:03

to hide again?

30:06

No that doesn't work for me. I

30:09

want to be able to stand up and

30:12

go well that's the fact you

30:14

know and that's the reason why I'm proud of our

30:16

country. I love our country.

30:19

It's great for you. Look what it's done to me.

30:23

Look what it's done for me. I

30:26

swear this because

30:29

it's passionate to me and our country

30:31

is passionate to me about

30:33

the business it can offer us, what

30:35

it can do for us but

30:38

don't give it in one hand and destroy it

30:40

in another. On

30:42

that call or that zoom call

30:45

the head of the revenue said to me look

30:48

at what this country has done for you

30:51

because I you know no but

30:53

I accept that but

30:55

you know what my reply was? Wow

30:58

you are so right. Why

31:00

didn't you do it for everybody? Why

31:04

didn't you do it for everybody? I

31:07

said because I did it. I

31:09

said I was just giving the opportunity in this country.

31:12

I said it didn't come easy and

31:15

trust me I was

31:18

asked I think actually by Rob would I do

31:20

it all again the same way and I don't think

31:22

I would. I think it was

31:24

too hard the way I did it and

31:26

I say this to you openly,

31:29

honestly with no agenda.

31:34

I wished I'd have had a mentor

31:38

that was helping me because Rob isn't only

31:40

mentoring you here he's mentoring all of you

31:43

and you're mentoring each other that's why great

31:45

groups come together. One of my questions that

31:47

I ask Rob over there I

31:49

said what's the demograft he said these are

31:51

all good business people that are thriving. His

31:54

words. So that much show

31:56

how much face he's got in business in the

31:58

UK as well as you. And

32:01

I heard, you know, some of the things that he

32:03

said, oh, it's great about where we sit. The

32:05

truth is, it's fact, it is. Because

32:08

it takes one little thing, like

32:10

I've said today, that

32:13

cost me hundreds

32:16

of thousands of pounds. And that's getting

32:19

insurance on your tax. It gives you power,

32:23

gives you a voice, and

32:25

doesn't make you all of a sudden have to

32:27

shiver down knowing how we knew we were going

32:29

to be. Because the tax man wants you to

32:32

cower. He's got

32:34

this massive great machine that's

32:36

going to just trundle on. And they've done it

32:38

to us. And they've been carrying trundling on. What

32:41

a shame. What a shame. Sorry. No,

32:44

don't be sorry. See,

32:48

I think about this a lot because Mark

32:51

and I talk about it a bit, and we're pissed off, as

32:54

you know. And we're close,

32:56

probably. So I just made my decision.

32:59

I'll get my kids through school. And

33:02

then, you know, when my daughter's

33:05

18, probably

33:07

before that, but at that point, I'm going

33:09

to really seriously consider it. That's

33:11

what kind of I've said to myself. You

33:13

know, my

33:16

dad just turned 80. He's still here. My

33:19

mum, obviously, our business is here. So

33:22

made the decision to stick it out,

33:25

make the best of it, make as much money as we can. And

33:28

then when those tires have gone, which for me would probably

33:30

be maybe eight or nine years, then look at it seriously.

33:38

Because that gives me eight or nine years to look. Because

33:40

I actually think, I mean, Lisbon, a lot of people are

33:42

going to Dubai. You know, there

33:45

was mention, you know, the states in

33:47

America. Because even though people aren't leaving

33:49

America, they're not. They're leaving certain states

33:51

in the droves and running to others.

33:53

Like, everyone's going to Texas. And

33:56

everyone's going away from the West Coast,

33:58

which is the West Coast. is where it

34:00

was all at. So that's all

34:02

changing, because obviously they have state. The

34:05

laws are different in each state. But

34:07

you've got a bit of time to

34:10

go and hop around these countries and have a look

34:12

and speak to people who are there. Because

34:14

I bet Alfie didn't think about it five minutes before he

34:16

decided to go to Monaco. He would have looked around and

34:18

he's still looking. So I think you've

34:21

got time to do that. I

34:24

mean, my wife wouldn't have any of this, so

34:26

I just had to know my place and get

34:28

back to work. But I

34:30

did consider homeschooling. I

34:34

did really think that, like,

34:37

I send my private kids to school,

34:39

not for the education, because they're actually

34:41

getting all their resourcefulness hammered out of

34:44

them by the school system. And

34:46

it makes me upset to say it.

34:48

I send them to the private school

34:51

for the network. That's it. Well,

34:53

can I? Yeah. What

34:56

Rob's talking about here, if I

34:58

can just interject very quickly, I

35:01

want to tell you two stories. When

35:04

I come up to- Do you want us to cancel the rest of the day? And

35:08

these are paramount, actually,

35:10

I think, to Rob and

35:13

to anybody else that's got kids in private school.

35:16

Now, by the way, just so

35:18

we're clear, I am

35:21

absolutely an advocate of

35:23

private schooling. And

35:26

I mean, it's been

35:28

agreed, but I haven't officially

35:31

done it yet, and you'll hear it for

35:33

the first time. I'm going to be

35:35

funding Oxford University,

35:39

which will hopefully come in by the

35:41

end of this year for a

35:44

number of really

35:48

underprivileged kids from the gypsy and

35:50

travelling community and other areas to

35:53

be able to get a college degree or

35:55

a university degree from Oxford. It's

35:58

something that I've took upon that I wanted to do. to

36:00

do and I think there's a select number of

36:02

about 30 kids that I'm funding them through it

36:04

and I'm doing it with the Oxford University. So

36:07

I'm an advocate of private

36:09

school. This

36:12

is the buck bit. I'm

36:14

not going to mention many names but these are

36:16

true stories. Two friends of

36:18

mine that

36:21

were, let's just say they were

36:23

from the streets but

36:26

wealthy individuals but

36:29

were no-nonsense people. There

36:32

was no negotiations around the border and tables with

36:34

these types of people. It was you know you

36:36

got back and so

36:39

both of their kids went to

36:41

private school. Both of their kids

36:43

committed suicide. What

36:46

happened was this they'd go

36:48

to this beautiful private school and that was

36:50

the best of private schools in central London

36:53

and they'd come home the science

36:56

teacher or the economic

36:58

teacher. There's

37:02

a little joke I just thought.

37:04

I'll tell you in a minute.

37:07

Sorry. It was funny

37:09

so I laughed. I'm just not

37:11

going to share it with you.

37:14

So both of these kids came back. Both

37:17

committed suicide in their 20s. This

37:20

is what would happen. They would go to school

37:23

and the fathers were go-getters.

37:27

They did really well in their life but

37:29

when they come back the kids would go,

37:32

oh dad I did

37:34

economics today. I did this and

37:36

I did that. We need to do more

37:38

for the ozone layer. That's the green pieces. What

37:43

are you listening to that idiot for? You're

37:46

a mug. You want to worry about how you're going

37:48

to starve in the morning sun. All

37:50

of a sudden these kids were going

37:52

to school being taught

37:55

and paid to be taught by the

37:57

best in their field. Then coming home

38:00

and these were real street level people.

38:03

They'd have a fight possibly once a day. They

38:06

weren't travellers by the way but the

38:08

kids were coming home and seeing that and

38:11

then going back and I sat down with my friend and spoke

38:13

to him about it. Now I never

38:15

put my kids through private school. Thank

38:19

God I didn't when I was in my

38:21

20s. I'd have acted the same way.

38:24

I'd have been, what are you on about? Business

38:26

is difficult, hard enough. I

38:28

don't want to know about the green piece. I don't want to know

38:30

about the ozone layer. I want to know how we're

38:32

gonna get fed in the morning. I

38:34

would have been the same way. If

38:37

I put my kids through the school today and

38:40

I was putting them through, it would be a

38:42

whole different thing. I would be going, wow

38:46

tell me more about this and

38:48

I would embrace that circle, embrace

38:51

the mothers and fathers you know

38:53

like and embrace that

38:55

community because what Rob said,

38:58

it's not the education you're paying

39:00

for, it's the network. So

39:03

you cannot isolate your kids.

39:06

There are times in

39:09

life and never at any

39:11

other time in my life and it shocked me

39:13

when I had this conversation

39:15

with my friend, quite a

39:17

prevalent character and he went I

39:20

made a big mistake after. I

39:22

wasn't mentally mature enough at that time

39:24

to embrace it. I just thought he

39:27

sent them to school, I had the

39:29

same conversation what was going through my

39:31

mind in my business. He said

39:33

if your kids go to a private school, no

39:36

matter your background, creed, colour, race

39:38

or whatever it is, you

39:41

embrace what they're doing because

39:43

you're paying for those people to teach your

39:45

kids and I can only

39:47

say the damage you can do. I've

39:50

now implemented that in my

39:52

businesses and what

39:54

I'm saying by that is I'm

39:56

a chameleon, I am a

39:58

genuine actor. I treat one

40:01

customer very different than I'll treat another

40:03

because their needs are very

40:05

different. I'm not saying it's not one

40:08

rule for everybody because it is, but

40:10

their needs are so different. Sorry

40:13

if that's taken a long time. Thank you

40:15

Alfie. All right, please.

40:17

So what you going to fucking

40:19

do? Chew

40:21

on that. Right, who is

40:23

next? Did you have one Rick?

40:26

Yeah, yeah. So this is Rick. Hi Rick.

40:30

I've been looking up to meet your scutes on. So when I

40:32

was in your walking I was at a

40:34

court place. Is that an order of your... I'm

40:36

not going Rick. Is that for Rick? I'm joking.

40:39

I don't know if you remember but when we

40:41

were in my back you got on the boat

40:43

and I went off

40:46

the boat. I do, yes you would see sick

40:48

if I remember. Yes. I

40:50

actually missed two hours of... yeah,

40:53

but obviously... You wouldn't have

40:55

missed much, they threw me over. And

40:58

then I look at you and I'll perhaps meet you

41:00

again at Canary Wharf if you saw. And

41:02

obviously I spoke to you a little bit

41:04

there in regards to my treatment and stuff

41:06

like that. Privilege is always mine. Thank

41:09

you. Cheers. But one of

41:11

the things, sort of following on to

41:13

the questions I've asked you before, obviously

41:18

thinking about the schooling system and the

41:21

fact that they don't teach the business and they

41:24

don't teach us anything other than the Australian narrow

41:26

such as speaking, getting a

41:28

job and saying a job and paying attention etc. How

41:31

much do you force onto your kids or do you

41:34

sort of recoup your kids' economic... Okay,

41:37

if I'd have... I can

41:39

only speak from experience of mine. I

41:41

didn't send my children to private school.

41:45

If I had have sent them to private school and

41:48

I sent them to private school now, I would

41:51

be fully embracing whatever they were

41:53

being taught. I would

41:55

fully embrace it because you can't

41:58

pull a person's mind. especially at a

42:00

young age, saying that the man

42:03

they're sitting in a classroom going three hours

42:05

through is an idiot. And he

42:07

doesn't know what he's talking about because he knows about

42:09

the ozone layer and he knows about the global warming

42:11

and all of a sudden I'm stressed up to my

42:13

head because I've got 800 million that

42:17

I need to be paying back and I don't

42:19

pay it back. And it's

42:21

very easy to fall into that trap. I would embrace

42:23

it. But what I would do right

42:25

now if I was there, I

42:28

would be talking to my children from

42:30

a very early age what do

42:33

you want to be? Because

42:36

I think you don't have to be

42:39

in business to be great. You

42:41

can be part of a business and

42:43

be great. Some people need

42:45

different types of support in

42:47

different ways. And if you

42:50

want to be in business, choose

42:52

the business. What you've got to flare off.

42:54

If you think of just a bit, a

42:57

football player is

43:00

absolutely phenomenally great. They're

43:03

doing a job that they love. They're

43:06

doing a job that actually pays

43:08

them to kick a football around. But

43:11

what we don't realise is the skill set,

43:13

the time and the work they're

43:16

putting into that. But

43:18

they are the most let down people

43:21

on this planet. Most

43:24

sportsmen are. Because

43:26

they're thrown into it because they show

43:28

a glory of talent

43:32

and then that talent nurtured through

43:34

and they're turned into superstars. They're

43:36

let go in their 30 or 32 with

43:38

no business acumen and their earnings have gone

43:41

from £100,000 if

43:44

they're lucky to a thousand quin a week. If they're

43:46

lucky to get a few appearances on a

43:48

few TV. And all of a sudden they're

43:50

not taught how to manage their money. Going

43:54

to school is the same thing. Only

43:57

you're learning then how

43:59

to manage. their money. I would

44:01

re-engage my kids like I

44:03

didn't give my kids. I

44:06

helped, I provided, but

44:09

the one thing I have instilled is

44:12

a work ethic because by

44:15

instilling that work ethic, the

44:18

one thing that will always do is

44:20

give them a reason to get

44:22

up in the morning. The worst

44:24

thing that you can have for a kid in my

44:26

opinion is not having a reason to get

44:28

up. That creates so many

44:31

other problems and I've seen it. We've

44:33

got a young girl that worked for

44:35

us and I could genuinely see

44:38

she was on a mental slide down. She

44:40

worked in another business. I said

44:42

to the MD of the business, a business partner

44:44

of mine, this company was

44:46

called Wildcrest Events, does DRT

44:48

boxes around the UK. I

44:52

said, she's brilliant, but

44:54

you're killing her. And he

44:57

went, why is it my fault? He

45:00

went, she's got her own home life and

45:02

he's a very good director, but

45:05

he's all about the business. To

45:08

create a good business and

45:10

to create loyalty within a business, you've got

45:12

to make sure people are happy. There's

45:14

a happy at home, they're happy at work.

45:17

Actually it makes them stick with you

45:19

even longer. They'll virgin,

45:23

pay less than BA, but

45:26

yet people would prefer to work at Virgin. That

45:29

lifestyle, I heard Rob talk about it a

45:31

minute ago, gym membership. With all of

45:33

our employees that

45:36

work within Wildcrest, we make

45:38

sure, we make sure all of

45:40

them have health insurance, but we also make

45:42

sure their wife and their kids have health

45:44

insurance. We protect the family.

45:48

Because if the wife is happy, if

45:50

the kids are happy, they're not

45:52

worried whether the dad's happy. Do

45:56

you understand? So going, everything

45:58

relates back to kids. finding what

46:00

their love is, whether you like

46:03

it or whether you don't, try and

46:05

embrace a little bit of it and that's

46:07

the hardest thing because as adults you've

46:09

got to say if we don't like doing

46:11

a sport we don't particularly want to go and see the

46:13

sport. But I did it with

46:15

my own son, he liked football, I was

46:18

intent that he boxed. Now

46:20

luckily he did like boxing, I

46:23

should have actually

46:26

followed him through with the, because if he went

46:28

to the book I didn't want to go.

46:30

How terrible is that?

46:32

And I blame it on work but yet I

46:34

always made the time for the boxing, does that

46:37

answer the question? Yeah, it does.

46:39

So I've just, I say

46:42

just finished, I finished it a few months ago, my

46:44

book Money Matrix and I looked into this a lot,

46:46

the school of the education system. It's

46:48

not all bad

46:52

and I just think for

46:54

me to make things really simple, if you

46:56

want to be a doctor, a dentist, a

46:58

lawyer, an accountant, a solicitor, blah, blah, blah,

47:01

going to a good school and a good

47:03

university is likely to get you into a

47:05

good company and you're going to have probably

47:07

the best potential corporate

47:09

type career that you

47:12

could have. It's going to

47:14

be harder to get into that career

47:16

in corporate if you're homeschooled

47:18

and you're an entrepreneur but if you're homeschooled and

47:21

you're an entrepreneur you don't want to be in

47:23

that. As

47:25

you go further down the rabbit hole

47:27

of researching the world

47:29

and you find things out, you

47:32

start to feel like okay, well essentially

47:34

the school system, just like

47:36

the banking system, is an indoctrination

47:38

system to maximise tax

47:41

revenue and interest

47:44

from you because you are

47:46

a product to the banks. Banks,

47:49

government, school system, all owned

47:54

above here, they make out they're

47:56

separate, they're not separate. The

47:58

government and the Central Boogs are

48:00

not separate. They make out that they are.

48:03

That's the story. Actually

48:05

if you go, 13 companies, sorry 13

48:07

families. So they've

48:10

created a system. Now here's the thing, that pissed me

48:12

off when I first really figured out about that. But

48:14

if you set up your company, you're gonna run it

48:16

your way. So Alfie and

48:19

I are doing the same as the 13 most

48:21

powerful families in the world, which is they're running

48:23

their company their way, they just happen to own

48:25

the fucking world. If

48:27

we own the fucking world, we'd probably be a bit

48:29

power hungry as well. We're running our companies in our

48:31

own way. So I've kind of morally

48:34

and ethically transcended that and just gone, well they're

48:36

just running a company, it's just a fucking big

48:38

one. Because you're the product.

48:41

When you know you're the product, i.e.

48:44

what do they want from you? Tax

48:46

revenue and interest, that's why they want you to

48:48

own a home, that's why they want you to

48:50

get a car loan and a loan for a

48:52

conservatory. So I

48:55

don't want my kids to

48:57

be indoctrinated by that system

49:00

in an ideal world, but

49:02

if they want to be doctors, they're going in

49:04

that system and I'm gonna embrace it, because it's

49:06

probably the best way. Because you can

49:08

start a business and make money. You can't go,

49:11

give me a fucking knife, I'll have a go

49:13

at surgery. It doesn't work like that and you

49:15

need to go down that road. That's

49:17

how I compartmentalized it in

49:20

my mind. And you know when I said about, they

49:24

take all the resourcefulness and they

49:26

unlearn you in that system in

49:29

terms of being entrepreneurial, disruptive,

49:31

rebellious, creative, solution focused. I'm

49:33

gonna win no matter what.

49:35

I'll always be successful. I'll

49:37

beat the system. That's what

49:39

they hammer

49:42

out of you in this. Because

49:45

if they hammer that one out of you, you're

49:47

gonna pay maximum interest and tax. Whereas

49:51

if you've got that all within you, you're

49:53

gonna do what Alfie's doing, which is minimizing

49:55

his tax and ultimately leave. That's

49:58

the way I see the two roads. But

50:00

here's, I made a mistake, and

50:03

I think every parent makes the mistake. You can't help it. You

50:05

want your kids to be like you. Your

50:08

kids are them. So if my

50:10

son really wants to be a doctor, that's

50:12

him, and I embrace that. If

50:15

they show some flair. So my

50:18

daughter started a bracelet making business.

50:20

She loves making bracelets. I'm like,

50:23

fucking yes. And

50:25

so when we go to Pandora, I'm like,

50:27

imagine if you had Ariana. You know,

50:30

in every show, yeah, Ariana's

50:33

what I'm going to call it. But

50:36

that came from her. I wasn't like, boy,

50:39

bitch. I wanted

50:41

to be. That's

50:46

how I've looked at it. Hopefully

50:48

that's Susan. Alright,

50:50

cool. Next, we'll

50:52

go David Denmark for housing. So

50:55

this is David. This is Alfred. Hi, David.

50:57

Pleasure. So I do

50:59

a lot of work around mindset and

51:01

getting over covering ecstasy,

51:03

reducing the impact of judging how

51:06

healthy you look. You're

51:08

obviously very proud of your community, your history,

51:11

and you advertise yourself as

51:13

a billionaire. If you're in

51:16

a rough talk to people who

51:18

felt heaven judged for

51:21

any reason, what advice do

51:23

you give from the lessons you've learned through

51:25

life, given the stigma that is

51:27

thrown at the jizzies and farts?

51:29

Okay. Right. Four

51:33

quick answers. Number

51:39

one, I don't believe in racism. I

51:41

actually don't believe that racism actually

51:44

exists. And

51:46

I'll explain my reasons why.

51:51

Number two, I never

51:53

told anybody that I was a gypsy up

51:56

until I was 18 years ago. Why

52:00

not? It comes with a

52:02

stigma, liars, cheats and things. I

52:05

am good at most of those. But

52:11

by the way, they're all true, just

52:13

so we're clear. And I'll

52:15

explain that. And

52:18

the last but not least,

52:22

I've always tell myself, I'm

52:25

having a great day. And

52:27

I have some bad days. But

52:30

I then look at those and go, nope,

52:32

the bad days are just learning days.

52:35

I've got, it is imperative,

52:38

imperative, we get up in the morning, no

52:40

matter what somebody throws at you

52:42

is, I'm having a great day. Now,

52:45

we have a problem, and

52:48

I'll start with this one in reverse, in the

52:50

UK. And

52:52

we are a country that

52:55

has semi-lost its way. And

52:59

it's lost its way in this point. The

53:02

culture used to be, stiff up a

53:04

lip. Good

53:06

old British stiff up a lip and you had

53:09

it. Now, all we

53:11

do is talk about the weather. And the

53:13

problem is with the weather in the UK, it's

53:16

sunny one day, cold the next, and now in the

53:18

next, wind in the next. Well, that

53:20

causes us to be in a poor mindset.

53:23

Because we get up, we don't know how to dress. You

53:26

look at most people in the room, we dress differently.

53:29

You go to Spain, you go to

53:31

Barbados, you go to somewhere where it's hot, everybody's

53:34

dressed at home, t-shirts shorts, different.

53:38

The UK puts us in a bag, oh, my

53:40

mum, I love her to death. I've told

53:42

this story before. I go there and it's hot,

53:44

oh my God, I can't stand this hot weather.

53:46

I go there and it's because it's freezing

53:48

to death. Oh, you're still yourself driving in this

53:51

rain. Everything's a problem. So

53:54

I now go, it's going to

53:56

be a great day. If

53:59

you do... that every

54:01

morning and through the day to yourself

54:04

and I'm not talking about

54:07

in some happy clappy somebody

54:09

asks you how are you every day is a

54:12

great day I will

54:14

only ever say that because

54:17

my mood affects

54:20

the outcome of that person's

54:22

response to me I'll

54:25

explain if somebody's

54:27

in a bad mood you can't wait to get away from

54:29

them if

54:32

somebody's in a good mood you're happy to discuss

54:34

with them they

54:36

have an effect on your business forget

54:40

the personal bit because I'm only business minded

54:42

my whole life is based around business

54:45

sad but that's just the way I

54:47

love it that's

54:49

the way I love it my life is

54:51

based around business so

54:54

now let's come to the elephant in the room that

54:56

I've just put out there I don't believe

54:58

in racism true

55:00

story I'm sitting down with

55:02

the Prime Minister of Barbados and

55:05

I'm Mia Motley an absolute wonderful woman

55:08

but let me tell you this woman doesn't

55:10

suffer falls like that she would

55:13

she's a personal friend and

55:15

I got to know her really well so the first

55:17

time we sit in there we talk

55:19

about and she's telling me about Barbados now

55:22

Barbados was a

55:25

plantation slave

55:28

plantation country and

55:31

she said to me she said you know

55:33

our fish said Barbados was the

55:35

last place to create

55:38

freedom I went really she would

55:41

because when the Americans abolished

55:43

slavery she said they

55:45

didn't tell us and it

55:48

carried on for another seven

55:50

years that's absolutely true she's

55:53

there was an incla and I went wow I was

55:56

horrified but we feel

55:58

up a real kindred spirit Because

56:00

I'm a traveller, now

56:03

I use the word traveller just so you're

56:05

aware, traveller carries a wide variety. It

56:07

means minx, it means pike, it means

56:09

traveller, it means gypsy. Okay?

56:12

And none of those words are derogatory, not even

56:14

pike. Pike is just rhyme and slang for

56:16

do as you like it. That's

56:19

what it means. It's only when you know the

56:21

context of it. So she

56:23

said, I said, I don't accept racism and

56:25

as far as I'm concerned Mia, it doesn't

56:27

exist. How

56:29

can you say that? Alfie,

56:32

I thought I was going to get a right hander. So

56:36

I said, because Mia, the

56:40

word racism was made up by some white man

56:43

who was taking the piss. She said, what?

56:45

I went, look, I

56:49

said racism stems from somebody that's

56:51

black. She said, in the context

56:53

of it, being a gypsy and being white,

56:56

I could always deny I was a gypsy. Get

56:58

away with it, you know what I mean? Until

57:00

they said, no, I saw him steal that silver weapon.

57:03

I think I'm bloody hell, they caught me again. So

57:07

I said, I said, no Mia, I

57:09

said, what happened was was this. Somebody

57:12

was being abuseful to

57:14

somebody who was black. I

57:16

said, and then

57:18

there was some other white guy there who turned

57:21

around and said, oh, don't stand for

57:23

that my good man. He's

57:25

being racist to you. And

57:27

the black guy said, what do you mean? Well, he's only

57:29

saying it because you're black. And then

57:31

that guy would go, you're absolutely right. You're saying

57:34

that because I'm black. He

57:36

was taking the piss. I'm

57:38

sorry. It's abuse. No

57:40

different than calling somebody ugly, fat,

57:43

thin and a wreck. They're

57:46

being abuseful. When

57:48

I'm called a stinking,

57:50

thieving, pikey, I

57:53

turn it on its head and I go, well, that's Chanel. And

57:56

I just stole your lady's heart. The

58:00

point is, don't accept what people throw

58:02

at you. And it took me

58:04

a long time to learn. Creed,

58:07

colour, race, deficit,

58:09

anything at all. What

58:12

somebody throws at you is their

58:15

own insecurities. Whether

58:18

you're black, white, disabled,

58:21

ugly. No,

58:25

ugly, doesn't matter. I've we

58:27

paid you yet. Yeah. Don't

58:32

allow people's indiscretions

58:36

to turn them into something they're not. Abuse

58:38

is abuse. Now,

58:43

I then went on and I said, Gypsies

58:46

come with a stigma, liars, cheats and

58:48

things. It's all true. Let

58:51

me explain. Gypsies,

58:53

30 years. 30

58:56

years ago, not so much now. Actually,

59:00

we're the poorest race of

59:02

people that lived in caravan on

59:05

the side of the road that had

59:07

coursing dogs that went out onto a

59:09

field and what they killed, they ate.

59:13

What would you do if

59:16

you were that poor to get by?

59:19

Would you steal or would you starve? Would

59:23

you lie to get by? Yes,

59:25

you would. And I've had people say,

59:28

well, I wouldn't. I go, well, that's

59:30

funny because there's a film at the moment of,

59:33

I think, 37 very

59:36

wealthy people on an airplane

59:38

that all turn to cannibalism. That's

59:40

called Snow. Trending

59:43

now, it's about the 37 rugby

59:45

internationals that

59:47

started eating each other just to

59:49

get by. You would be shocked

59:51

what you do depending on where your balance got on

59:54

the ladder. I'm not

59:56

saying it's right, but

59:58

I'm just saying it is factual. Would

1:00:01

I lie and cheat if I was that

1:00:03

poor? Yes I bloody would because

1:00:05

I'd make sure my family got fed first.

1:00:08

Am I a moral person now? Of course

1:00:10

I am. I can afford to then.

1:00:14

Sorry to put it to the blunt but

1:00:16

they're the facts of it and when

1:00:18

you're born into a middle-class family like

1:00:20

my children are, my son

1:00:22

says to me, well we're

1:00:25

the most honest honourable people he said

1:00:27

I'm not. No son you can afford to be honourable. Get

1:00:34

a grip. If you

1:00:37

were starving and you had

1:00:39

nothing you would be shocked at what you

1:00:41

would do to get it. People you

1:00:43

know talk about where they are

1:00:46

and give it a thing. I'd give a wide range

1:00:48

of this thing, a bloody honest one.

1:00:51

Sorry. That's nice. Oh good. Did you get

1:00:53

your answer there? Good.

1:00:57

Mark, this is Alfie. Pleasure. There's

1:01:07

a big question. How would

1:01:09

you think the NHS, using

1:01:11

the experience you have as

1:01:13

a patient, a father and

1:01:15

a visitor? Right, I

1:01:17

thought I was going to say what

1:01:20

size is your wife's name. Sorry, would

1:01:22

you ask me the question again? How

1:01:24

would you think the NHS,

1:01:27

using the experience you have

1:01:29

as maybe a previous patient, as a

1:01:32

father and a visitor? Okay.

1:01:36

I'm going to give you a

1:01:39

number one uncalculated

1:01:42

answer, number two an

1:01:45

unqualified answer and number three

1:01:49

a question that I would not like

1:01:51

and don't like to answer. Reason

1:01:54

I don't like to answer, I'm unqualified

1:01:56

to give you an answer and

1:01:59

that's why I do it. this country is semi-broken.

1:02:02

It asks people for

1:02:04

discussions and answers on topics

1:02:06

they know nothing about. I'm

1:02:09

now the bike rider and you're now the

1:02:11

helicopter owner is the

1:02:13

truthful thing. So I actually don't

1:02:16

know. I've never thought about it. I've

1:02:18

never looked beyond it and

1:02:20

I really don't want to particularly give an answer

1:02:22

on something I know nothing about. Ooh.

1:02:26

Um, come to my moment

1:02:28

Jamie. I'm going to come in here and

1:02:31

nick one. Um, I'll see. What one

1:02:36

thing do you think you

1:02:39

can attribute? There are probably many but

1:02:41

I'd like the one thing that's made

1:02:43

you really rich. I

1:02:46

swear this, it is not

1:02:48

anything to do with me being smart

1:02:50

or intelligent. It's just the work

1:02:53

ethic that I put in and the hours

1:02:55

I put in. I stay focused on

1:02:58

one thing and I'm consistent, consistent

1:03:02

on what I do and I make

1:03:04

myself an expert in that field. I'll

1:03:06

make myself the best

1:03:08

expert and I'll make sure

1:03:11

that I'm passionate about it. That

1:03:13

will always reap success.

1:03:16

If you take for instance, I

1:03:19

sell mobile homes. I sell mobile homes. I sell

1:03:22

mobile homes. That's what I do. I

1:03:24

believe in it because it's a solution to

1:03:26

affordable housing. I'm not even going to bring

1:03:28

that back up or whatever. I

1:03:30

have made myself a z-list

1:03:33

semi-celebratory. What

1:03:37

nonsense. But I sell mobile homes.

1:03:39

It's an impossibility but

1:03:42

I've made it sound sexy. That's

1:03:44

because I want to sell more mobile homes. Great

1:03:51

answer. Follow up question then. I'm

1:03:53

sure there are plenty of people who are hardworking,

1:03:58

focused, consistent. and

1:04:00

get good at something and

1:04:03

they may make a hundred grand a year they haven't

1:04:05

made a billion so what

1:04:09

thing in addition to that made you

1:04:11

really rich okay

1:04:15

of steps on a ladder what

1:04:18

I mean by that is this duplication

1:04:21

the moment you become the go-to

1:04:23

person whether it be in

1:04:26

the room in the company

1:04:29

in the world wealth

1:04:32

creates wealth it attracts wealth

1:04:35

people want to be around it whether

1:04:37

we like it or not we want to be around it my

1:04:42

point of turning point was

1:04:46

creating and this

1:04:48

is my secret creating

1:04:52

a cult my

1:04:54

business is run like a cult everybody

1:04:57

in my business believes in

1:05:00

the dream because the dream is true

1:05:03

everybody believes in it because

1:05:05

it's factual and

1:05:08

all of a sudden the people that

1:05:10

were never going to be entrepreneurs but

1:05:12

wanted to be great wanted

1:05:14

to be successful have now got

1:05:17

that chance to be successful by

1:05:20

being on the same ladder with me and

1:05:22

that grows into a tree that

1:05:25

tree then grows into a forest it's

1:05:28

about duplication but the duplication has

1:05:30

to be with you in filling

1:05:32

that in people and

1:05:36

somebody that doesn't get your dream don't

1:05:39

employ them don't

1:05:41

employ somebody just to do a job because

1:05:44

they're a box fella that are looking

1:05:46

at the clock waiting to get out the

1:05:48

door waiting to have you over by 20 minutes

1:05:52

because they think that's smart it's

1:05:56

the dumbest thing ever the reason

1:05:58

it's the dumbest thing ever anybody works

1:06:00

within my organisation,

1:06:02

if they steal five

1:06:05

minutes, I tell everybody in the room. I

1:06:07

tell everybody in the office, he's

1:06:10

just put five minutes on everybody else

1:06:13

here, because while he's skiving off, you're

1:06:17

paying for it. My

1:06:20

business is run for everybody and

1:06:23

you've got to instill that dream of

1:06:25

what you're trying to achieve. You can't

1:06:27

instill that dream if you don't

1:06:29

believe. And that's my secret.

1:06:33

This is Alfie, this is Jamie.

1:06:37

It's probably a very simple question to

1:06:39

be asked here, and if you're saying the

1:06:42

same answer,

1:06:44

that's cool. Say the same answer.

1:06:47

I want to deal with something really

1:06:49

big. I want to leave something, a

1:06:51

legacy, not much

1:07:03

to the kids and not have a

1:07:05

big impact. So I believe that answer

1:07:07

is very higher or much, much more

1:07:10

towards your level. And using your

1:07:13

analogy of the ladders, you've got to go

1:07:15

up the runs and everything. But I believe

1:07:18

that what it takes you to go to

1:07:20

a million year, and then go to five

1:07:22

million years, and then to 10 million years,

1:07:24

maybe isn't the same ladder to be climbing

1:07:27

to go, right, how do I go to

1:07:29

100 million years or even more.

1:07:31

So what's the key difference that

1:07:33

got you from zero to a

1:07:35

million and a million and a

1:07:37

billion? Okay, it

1:07:39

is a different question. There

1:07:43

is no difference, but

1:07:46

there's a breakthrough barrier. Now,

1:07:49

if I can ask you,

1:07:52

there's a breakthrough barrier. When

1:07:55

you operate as you, it's

1:07:57

you. You stop work. you

1:08:00

stop earning. Even

1:08:02

if you have multiple

1:08:04

income streams from property, all

1:08:07

it will do is stand still, growing

1:08:10

value. But all

1:08:12

the time you're on the bike or

1:08:15

in the helicopter pushing it, it

1:08:18

will grow. But there

1:08:20

is a breakthrough barrier what a lot of

1:08:22

people get to and

1:08:24

they can't get beyond it. I'll

1:08:27

tell you what that barrier is. Happens to a lot

1:08:29

of builders all the time. So

1:08:32

let's say for instance, if I can simplify

1:08:34

a little bit. I had

1:08:36

a drainage company. I

1:08:38

bought 50% of this company called

1:08:41

Southern Drains. They had five vans.

1:08:45

I operated it and got it to

1:08:47

15 vans. But to get

1:08:50

it to 15 vans, the

1:08:52

company made less profit because

1:08:54

I needed further staffing, better

1:08:57

operations. And what you find

1:08:59

is to really

1:09:02

be transparent within

1:09:04

your business. The

1:09:06

government puts legislation on you. You

1:09:08

now need to be audited. My

1:09:11

audit of my company is 150, just

1:09:15

an audit, 150,000 pounds on one company. So

1:09:18

now I've got this extra cost of three grand a week.

1:09:21

So you get this level, we got to 15 vans.

1:09:26

My business partner was going, I

1:09:28

thought you knew what you were doing. We're

1:09:31

making less now than

1:09:33

what we were making when we had five

1:09:35

vans. You're mad. And

1:09:38

it took me six

1:09:41

months of badgering him

1:09:43

and badgering him to

1:09:45

let me increase the cost again. And

1:09:49

we were at a point where we

1:09:51

were losing more money on

1:09:54

15 vehicles. And

1:09:57

that's what runners

1:09:59

do. have what they call the wall.

1:10:02

That is the business

1:10:04

wall. That's the business

1:10:06

wall. That's the, forgive

1:10:08

my language, the shit or

1:10:10

bust or you are

1:10:12

going for it. That's the level

1:10:15

when you need that level to

1:10:17

then create duplication. But

1:10:19

that's when you can fall over. Because

1:10:22

if the duplication doesn't come well

1:10:24

enough, see that first layer, what

1:10:28

is running 15 vehicles and

1:10:32

I pushed and I pushed, I got us

1:10:34

to 45 with the same layer.

1:10:36

Now we were making eight times what we

1:10:39

were making with five hands. Do

1:10:41

you follow me? But then that comes with

1:10:43

another challenge. Because your

1:10:46

sales team and these

1:10:49

are the points and these are the failings

1:10:51

that I've made in business. Employing

1:10:55

the best sales people

1:10:57

who are great. I'm

1:10:59

a great salesman. I'm a

1:11:01

great salesman. But

1:11:05

I'm not a good salesman.

1:11:08

A great salesman is the man that gets

1:11:10

the sale done, gets your name on the

1:11:13

dotted line and walks out the door. A

1:11:16

good salesman follows his customer's

1:11:18

journey. I'm

1:11:20

the deal maker. A

1:11:22

good salesman follows it through. I don't want

1:11:25

great salesman. I want good

1:11:27

salesman. I want good sales people

1:11:29

that care. They follow

1:11:31

the customer's journey. Do you know why?

1:11:34

He ends up making more sales. Because

1:11:37

he's not there for the kill. I

1:11:40

hate to say it. I am. I'm

1:11:42

like, you know, that's my makeup. You

1:11:44

don't really hate to say it. Yes,

1:11:46

because it's in me. It's in me.

1:11:49

But the truth is, the

1:11:52

good sales person, he

1:11:54

keeps his customers. They refer the

1:11:56

customers and they come on and on. great

1:12:01

salespeople that come in and sell

1:12:03

themselves, we train them and

1:12:06

we keep good people and I

1:12:08

use the word good people in good sales

1:12:10

I want them to follow that journey. I

1:12:12

haven't got the time to look after every

1:12:14

customer they have. That

1:12:17

was the next bite. So the

1:12:20

first bar is the runners

1:12:22

wall of settling

1:12:26

to take that chance to duplicate

1:12:28

again and that

1:12:30

suffering is hold on I've

1:12:33

got more employees I've got more vans

1:12:35

I've got more and I'm making less.

1:12:39

That's your part of where you are

1:12:41

building to then go

1:12:44

again and that's in you've got to have nerves

1:12:46

of steel and

1:12:48

that's why I'm I

1:12:51

don't want this to come across condescending

1:12:56

but what I have done in business I

1:12:59

wouldn't wish on anybody and

1:13:01

I wouldn't advise anybody

1:13:03

to do what I did. I

1:13:06

now do business a different way. I own

1:13:11

Europe's largest residential mobile home

1:13:13

park operation. We

1:13:16

are the biggest park operator in

1:13:18

Europe ever to exist. Our

1:13:21

closest competitor is 40%

1:13:23

of the size of us. 40%

1:13:27

we've got a hundred and twenty parks

1:13:29

119 parks and 16,000 residents just in one company.

1:13:35

I own a hundred percent of that company. I

1:13:38

would not wish on anybody to

1:13:40

do that the way I did it because on

1:13:43

my mother's life on my children's

1:13:45

life on my mother's life I never get

1:13:47

home alive. I physically was starving on

1:13:50

some days I was doing deals for a

1:13:53

million pounds because I was scraping I was

1:13:55

borrowing off of credit cards to pay that

1:13:57

deal. Jeff

1:14:00

Bezos owns 15% of Amazon.

1:14:05

It's one of the biggest companies in the world and he's one of

1:14:07

the richest men in the world because

1:14:10

I did this, it's mine, it's mine. Be

1:14:14

prepared to share. Be prepared

1:14:16

to bring an investor on board, an

1:14:19

investor that brings knowledge as

1:14:21

well as money. That

1:14:25

really helps and now that's how I

1:14:27

go to work and I don't suffer as

1:14:29

much pain. Does

1:14:32

that answer the question? Thank

1:14:34

you. No, brilliant answer. We'll

1:14:37

take one more. Jess,

1:14:41

this is Alfie. Hi, Jess. Can

1:14:43

you help me to make this? You're kind

1:14:45

of a big part of the

1:14:47

relationship of the way

1:14:49

with my mind is, if you

1:14:51

look back to your whole life, what

1:14:57

was your question or what happened

1:14:59

that caused you to vote? You

1:15:02

were right. So that's choosing what was the

1:15:04

biggest mistake because I've been mistaken.

1:15:07

You learn from, you didn't have to do it.

1:15:12

I'm not sure if I understand the question

1:15:14

correctly. It's

1:15:16

the question, what is something that

1:15:19

I've done, good

1:15:21

or bad, that caused me

1:15:23

to do my biggest growth

1:15:25

spurt? Yes,

1:15:27

something that caused the learning.

1:15:30

So it seems that

1:15:33

can also be something that, or

1:15:36

some people that can get trauma, that can

1:15:38

support my being. And

1:15:42

we can have things that are possible to

1:15:45

really look into that and then create

1:15:48

growth on that. It's

1:15:51

a real simple answer to be fair with you. I

1:15:54

bought a mobile home park called Saltmarsh

1:15:56

Castle. I paid... and

1:16:00

I'm lying to you, that was either 5.2 million or 4.6

1:16:02

million, and

1:16:05

I knew that the previous people had made

1:16:07

a mistake and allowed

1:16:10

the helicopter

1:16:13

pilot to sell the

1:16:15

bike. Let me explain. By

1:16:18

the way, that catapulted

1:16:20

my value of

1:16:22

the park from 5 million to

1:16:25

120 million in

1:16:27

a period of four months. This

1:16:30

is what happened. This particular mobile home

1:16:32

park is called Saltmarsh Castle. I

1:16:35

bought it from the bank

1:16:37

manager. Now,

1:16:44

this is what I said. I'll go back to your

1:16:46

question, what you said earlier, about asking a

1:16:48

question to somebody who's not compliant

1:16:51

to give you an answer. If

1:16:53

that person gives you an answer, he's

1:16:55

either very conceited or he's an idiot,

1:16:58

and he's an idiot to himself, and that would have

1:17:00

been me, I said, if I gave you an answer.

1:17:03

But the reason that

1:17:05

I'm saying this, I had an

1:17:08

educated person, honest, straightforward,

1:17:11

who actually somebody I would

1:17:13

go to for advice. And

1:17:15

this was the biggest learning curve that

1:17:17

changed my whole mindset. The

1:17:21

family, the

1:17:24

guy died, left it

1:17:26

in probate,

1:17:29

and

1:17:34

the administrator for the probate was

1:17:36

his bank manager, long-term

1:17:38

friend that he'd

1:17:41

known for 20 years to distribute it for

1:17:44

the family. He was a daughter and a son.

1:17:50

It's a 200-acre estate

1:17:52

on an old castle

1:17:55

that was blown up in the water,

1:17:57

owned by the Barnada family. had

1:18:00

planning permission which was called red

1:18:03

line blanket planning permission which

1:18:06

was pre 1960. I

1:18:09

read the paperwork and I knew this so

1:18:12

I kept thinking what's wrong with him what's wrong

1:18:14

with him because they were

1:18:16

selling it as a caravan park

1:18:18

with planning permission for

1:18:20

a hundred units so

1:18:23

at the time 100 units fifty

1:18:25

thousand pounds a plot is

1:18:28

worth five million pounds okay

1:18:33

so I'm constantly but the bank

1:18:36

manager was a great

1:18:38

guy good in overseeing this

1:18:40

business he wasn't an expert in

1:18:42

that field even

1:18:45

the estate agency who was an expert

1:18:47

in that field knew

1:18:51

but wasn't concerned why just

1:18:54

wanted his thing just

1:18:56

wanted his thing so

1:18:58

he didn't bother researching through the

1:19:00

documentation I

1:19:03

read it I applied

1:19:05

for a certificate lawful year to verify

1:19:07

what I was saying was correct which

1:19:09

came through and we

1:19:11

took the site from supposedly

1:19:15

a hundred units to one

1:19:17

thousand two hundred and fifty now

1:19:20

that means when the site is filled every

1:19:22

plot is worth fifty thousand pounds and we've

1:19:24

also got an extra hundred thousand

1:19:26

pound profit which we can take out of

1:19:28

the unit it'll take us 10

1:19:30

or 15 years to sell those but

1:19:33

we'll make a hundred thousand pounds times twelve

1:19:35

hundred and fifty which is 125 million and

1:19:37

when we're finished the site will be worth

1:19:39

67 and a half million so

1:19:42

we'll turn something from five million to

1:19:44

200 million that's the greatest thing

1:19:47

that's ever happened but what also

1:19:49

learned me and shook

1:19:51

me to my boots was get

1:19:53

the right answer of the right person and

1:19:56

that's why this country is not running right at the moment

1:19:59

we go out to the vote voting system and

1:20:01

asked me about

1:20:04

the healthcare. Hold

1:20:06

on, what's the, don't ask me. Ask

1:20:08

the people that work with it, people that

1:20:11

visit it, ask the right person to the

1:20:13

right answer. Don't ask the wrong person because

1:20:15

you like the look of his face or her look of her

1:20:17

face. I

1:20:20

know I take long with my answers, but I'd

1:20:23

like to make the point. Yeah,

1:20:26

I think it's important for you

1:20:28

to inspire me because you've come from a

1:20:31

certain place and

1:20:34

you've come from a place where you can

1:20:36

start asking. Well, I won the

1:20:38

lottery. It

1:20:40

was a rollover. John missed

1:20:42

that all out earlier. A

1:20:45

rollover. It

1:20:47

was a euros million, I think it was. I

1:20:51

think you'd agree this has been absolutely awesome. Please

1:20:53

give Alfie a huge round of applause. Thank

1:20:57

you, Alfie.