Michael Bierut worked for ten years at Vignelli Associates, ultimately as vice president of graphic design. He then joined Pentagram in 1990 as a partner in the firm’s New York office. Bierut’s projects at Pentagram have included identity and branding for Verizon, MIT Media Lab, and the New York Jets; environmental graphics and signage for The New York Times, the Brooklyn Academy of Music, the Robin Hood Foundation, and the Walt Disney Company, and so many more projects in every discipline of design. He has won hundreds of design awards, work is represented in the permanent collections of the MoMA, The Metropolitan Museum of Art, and in 1989, Bierut was elected to the Alliance Graphique Internationale. If that all wasn’t enough, Bierut is a Senior Critic in Graphic Design at the Yale School of Art. In this episode, we speak with Michael about the branding and identity work he did for Playwrights Horizons, an independent theater in New York City.