Shelly appreciates, and shares with listeners, educating the public the importance of beginning college planning as early as 8th grade, helping parents help their kids prepare for high school, college and beyond. With almost three decades of college planning, speaking, and most importantly, real-life in-the trenches college experience and knowledge, her view is radically different. Her passion for helping kids pursue their dreams, may it be vocational, certificate, community college or attending an Ivy League university. 

Shelly has served as a Director of Financial Aid & Scholarships with U.S. based colleges for fifteen years . As Founder/Owner EDFIN College Planning Experts for twenty-eight years s. EDFIN has four locations San Diego, Temecula, Orange County and Los Angeles.  

Through her EDFIN College Planning Prep Programs & EDFIN TV/Radio Show, her expert knowledge of twenty-seven years in Federal and State regulations & local policies makes her the best in her field. She mentors 6th through 8th graders preparing them for high school & 9th through 12th graders preparing them for college & beyond.  Her passion begins with mentoring/coaching sessions, followed with PSAT/SAT/ACT, Right Fit College Admissions, and financial aid planning. She's received two Lifetime Achievement Awards, President Barack Obama in 2017 and President Donald Trump in 2018 for serving her community by volunteering 4,000 service hours educating parents, students and counselors on the importance of early college planning. 

She’s a published authorglobe. She holds a B.S. in Management, M.S. Human Services, M.S. in Clinical Counseling/Neuroscience, pursuing her PhD Psychology Industrial Organization and currently attending Harvard University Business School.

She can be reaxhed at www.edfincollegeplanningexperts.com