Kenny Groom is a journalist and founder of Beyond Normal Media. With nearly 70 interviews and 5 seasons under his belt, we discuss the impact that media has in the startup space, particularly on the podcast circuit. Storytelling in media can elevate your business simply by getting a clear message in front of more people (including potential customers).

-On a recent trip to Charlotte, Kenny and I returned to his alma mater, Wake Forest Business School, to discuss what makes podcast interviews such a powerful media tool for founders.

-As startup mentor, Kenny refines your story for the airways.

-If you are a founder struggling to tell your story, or an investor who wants to help founders who fit this profile, this may be the most important interview you hear this week.

Why Interview Kenny Groom?

• Kenny lays out his media story and why journalism is a must for the startup community. 

• Why podcasts work?

What Will I Learn From This Episode?

As a founder or emerging fund manager, you'll learn the unique power of storytelling on podcasts.

Subscribe and Review the #11 Podcast for Startups in 2022 as voted by Feedspot.

Checkout the full list here-> https://blog.feedspot.com/startup_podcasts/

Ranked in top 15% of podcasts shared globally on Spotify.

See you inside…

Questions Answered Inside:

1. Who is Kenny Groom?

2. How did you get started in VC?

3. What's the most valuable thing podcasts do for guests?