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DIY Marketing School with Melanie Dyann Howe

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Let’s be totally honest - marketing is freaking hard, especially for total newbies. It’s also expensive to hire people to do it for you. But, you can do hard things and, with the help of this podcast, you can learn to do your own marketing. Welcome to the DIY Marketing School Podcast, designed to kick your marketing butt into gear. Host, Melanie Dyann Howe helps Do-It-Yourself Marketers learn and apply today’s best marketing methods to grow their business. You’ll learn about social media strategies, productivity tips, and business methods that will empower and equip you to say, “Heck yes I can do this!” Melanie has years of experience helping DIY Marketers learn and apply today's best marketing methods to grow their business. In each episode, you'll learn DIY Marketing methods to grow your business without spending a fortune on advertising and outsourcing your marketing. Get ready to learn and grow with Melanie and become a confident and excited DIY Marketer of your own. Subscribe now to uplevel your business marketing. You don't want to miss a single episode!


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Recent Episodes

Create an Encouragement Bank To Help You Out of The Mental Rut
Today I'm going to share an idea that will help keep you motivated and your spirits up when you have those icky moments of self-doubt or simply when this whole business journey just feels hard as hell.I want you to keep all of the encouraging words people share with you. These come in the form of handwritten notes, direct messages, emails, reviews, and conversations. When the tough gets even tougher. Save them all. Put them into an encouragement bank where you can pull them out when you need those reminders of how awesome you are. These words will help you get motivated, inspired, and ready to take action again. Here's how to handle the three types of the message we receive. When you receive hand-written notes or cards, keep them. Either post them on a corkboard or create a keepsake box for them. BUT, keep the box visible. You'll need the visual prompt to open it up and read those notes of gratitude. For the electronic messages, online reviews, and texts you're going to save them in an electronic note like Google Docs or Evernote. Take a screenshot of the message or copy and paste the message. If you do this, make sure you capture the person's name, date, and time you received the message. You'll also run into people who will encourage you or you'll have very memorable conversations. Someone will share with you how you're changing their life or how much they appreciate bringing their kids to come and shop in your store. These need to also be captured and saved. Here I encourage you to journal about the conversation. Save in in the same place you save the other virtual notes, OR if pen and paper is your thing, get a journal specifically for these moments. Put it with your cards. This collection of words and messages is your encouragement bank. We all need to be encouraged every once in a while, and this bucket of goodness will be one of your best tools to get your out of the rut and back to taking action. 
How to Deal with Bright and Shiny Object Syndrome
Whether they’re related to your business or your life, bright, shiny objects pop up and steal your productivity. Those shiny objects may even be amazing ideas for growing your business. But if you chase every idea the moment it pops into your head, you won’t follow through with anything. Your productivity will be zapped, you’ll feel chaotic and unsuccessful. That’s why I’m sharing four tips to help you shelve those bright, shiny ideas so you can focus on what’s in front of you. You’ll make progress in your current workload AND be able to follow up on those great, new ideas later. Links Mentioned in this Episode:Mindset: The New Psychology of Success: Give Yourself the Gift of Done: Secrets to Finishing What You Start (Marketing Made Easy Podcast Interview with John Acuff): my Free DIY Marketing Community.
How to Re-Purpose Your Core Content
Do you have a podcast? Do you have a blog? Publish consistent video content? These are examples of pieces of core content. What if you could take that core piece of content and convert it into multiple pieces of content, including social media posts? You can my friends and in this episode, I'll teach you how. You’ll learn how to convert a video to a blog post and vice versa, plus how to create multiple social posts from one piece of content. Buckle up, we’ve got lots of DIY marketing to cover!Grab the Free Quicksheet to help plan out this content. Links Mentioned in this Episode: CanvaAnimoto*Some links may be affiliate links. That just means if you enroll with this link, I might get a teeny tiny commission. Have no fear, the prices have not been inflated to compensate me.
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Podcast Details
Jun 13th, 2019
Latest Episode
Aug 6th, 2019
Release Period
No. of Episodes
Avg. Episode Length
23 minutes

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