When it comes to building an effective content strategy, it's important to recognize the various options for video. Video is one of the most impactful formats you can create in modern day marketing. But, each format has a specific purpose. In t

How to Get Unstuck with These Mindset Shifts

Feb 7th, 2022 25m 47s

A common thread in business owners and online entrepreneurs is how often we can get stuck due to the sneaky voices in our head. Whether it be due to perfectionisms, fear of rejection, overwhelm, or overthinking - it happens to us all.I got insp

Grow Your Audience Organically With These Content Strategies

Dec 29th, 2021 32m 49s

Let's be honest here, growing an audience on social media, especially YouTube can take a lot of effort and time. You can potentially speed the process up with paid advertising but if you're on a tight budget, you might not be ready for that. I'

Five New Ways to Measure Your Success

Dec 2nd, 2021 32m 33s

It's easy to get caught up in the number of followers, the number of likes and comments, the number of downloads, the number of video views, how much revenue got deposited into your bank account, etc. The list goes on. These are in fact some of

Stop Creating Content for The Algorithms

Sep 28th, 2021 19m 12s

Creating content on social media should have some strategy behind it. This is something we talk about a lot. One of the things you've probably tried to focus on is creating content the social media algorithms favor. I believe when we start putt

Should You Add a Digital Course to Your Business, with special guest Amy Porterfield

Sep 13th, 2021 40m 55s

It's possible that creating a digital course has never even crossed your mind. But, here me loud and clear when I say, every business should consider adding a digital course to their revenue plan. We all have something to teach, and when you us

You Might Have to Suck Before You Get Awesome

Sep 7th, 2021 21m 20s

I think just about every entrepreneur, content creator, or self-employed person deals with some level of perfectionism. Some more than others. We strive to be great, even the best, at what we do. When it comes to marketing ourselves it requires

How To Get Bigger Results When it's Time to Launch, Open, or Promote

Aug 18th, 2021 28m 35s

Showing up online either in your social media, on your podcast, in your blog, your videos, your emails should become a "way of life" in your business. But it's easy to let other things take priority. For example, you're super busy creating your

Should You Get Personal in Your Professional Social Media

Aug 10th, 2021 27m 43s

The rules of social media continue to change and evolve as each of the platforms evolve. But, one rule never changes. You're in control and in charge of what you post. There are no cookie-cutter rules around whether you should share details abo

Let's Try Realigning Ourselves Instead of Reinventing Ourselves

Jul 21st, 2021 25m 12s

Everyone goes through pitfalls, ruts, or even depression in their life and with their work. It's never as perfect as we wish or dream, but that's part of what makes you stronger. We hear these types of things throughout books, motivational spee

How To Optimize Your Online Networking for More Opportunities

Jul 8th, 2021 29m 9s

Networking isn't a new concept to growing your business. But today networking involves connecting with people offline and online. When you network effectively you'll not only see growth in your audience but also your business as a whole. Effect

How to Come up With 30 Content Ideas in 30 Minutes

Apr 1st, 2021 21m 1s

When you have a bucket of content ideas, it empowers you to create more content. But, not just that, it will empower you to have more confidence that you can create content on a more regular and consistent basis. In this episode I'm sharing wit

An update and special thank you to my loyal listeners

Mar 31st, 2021 8m 27s

I hope your 2021 is off to a great start. It's been a busy one for me. This episode is dedicated to my subscribers and loyal listeners. I appreciate you. I'm not going anywhere but wanted to just share how I've been approaching my own marketing

Pep Talk: Professional vs. Unprofessional vs. Bullcrap

Feb 25th, 2021 10m 17s

Have you ever been called "unprofessional?" What does that even mean these days? Our culture is always shifting. Gone are the days when women have to look and act a certain way in order to be taken seriously in the workplace...or are they? In t

Seven Tips For Showing Up in 2021 to Grow Your Audience

Jan 14th, 2021 33m 47s

Welcome to 2021! Another opportunity to look ahead and think, "what am I going to do differently to finally make the strides I want to make?" Well, sister, you're going to show UP! Don't sit around waiting for things to happen. No more waiting

How to Keep Momentum on Social Media While You Take a Break

Dec 3rd, 2020 34m 40s

Sometimes we just need a break. Either after a big launch, during the holiday season, or in the summer when things are supposed to be more chill (unless your business is boat rentals). All businesses are different and have different seasons of

How to Simplify the Process of Making More Live Videos

Oct 28th, 2020 24m 22s

Live video is powerful. Simple as that. But it's even more powerful if you do it on a regular basis! So why don't more entrepreneurs use live video more regularly? In my experience in helping people implement a live strategy, the reasons fall i

How to Deal with the Concept of Market Saturation

Sep 30th, 2020 9m

Have you ever feared that the market already has enough of what you offer? Do you sometimes look around and think, "There are SO many people teaching what I teach."Here's the deal. I don't believe in market saturation. I call it market awarenes

How to Get Over the Fear of Videos

Sep 25th, 2020 18m 30s

There are many reasons I hear from people who aren't using live video. But bottom line, most of the time the reason people are using video in their business is fear. Fear of what others will think, fear of how they look, fear of making a mistak

Finding Your Voice for Your Marketing Content

Sep 3rd, 2020 17m 11s

Marketing 101 tells you that one of the key elements of any brand is the "voice." It's an huge part actually. Well, in the case where YOU are the brand your voice is even more important. If you're still trying to "find your voice," look no furt

How to Market More Than One Business or Product

Aug 11th, 2020 28m 19s

Can you successfully market more than one business, product, or offer? I believe you can. While it might be easier to put all of your energy and focus into one area, there are situations that call for you to add something else to your mix. Perh

You don't have to do what everyone else is doing on social media.

Aug 6th, 2020 14m 16s

"If everyone else jumped off a bridge, would you?" It sounds ridiculous, but maybe you should consider it. In this episode, I explain how important it is not to feel pressured to do what everyone else is doing in marketing. I also tell you that

The Importance of Having Personality in Your Brand

Jul 16th, 2020 20m 5s

Let's get to the point. Any brand can have a personality, and it should. Even if you're a product-based business, a brick and mortar, or bigger company you have a personality. At a minimum you and your people have personalities. In this episode

A Gratitude Episode for My Subscribers

Jul 16th, 2020 8m 49s

I'm calling this "bonus episode" a "gratitude episode." I'm so grateful for all of my podcast subscribers and DIY Marketing Facebook Group Members. Thank you for being here, and thank you for letting me take a short break this summer to take ca

How to Come up with New Content and Product Offers

May 21st, 2020 40m 25s

When you're marketing online, you need valuable content...and let's face it, you need a lot. I always suggest that you create a bank of content ideas which in a nutshell is a big ole list of ideas. You can use a notebook or an app to capture yo