“I just looked at the mountain of plastic and I said, “there has to be a better way”. In this episode, Nicholas Reichenbach, Founder & Executive Chairman at Flow Alkaline Spring Water and Managing Partner at Evolver Ventures discusses the journey Flow took to disrupt the beverage industry through product innovation and sustainability. Nicholas emphasizes the key steps that Flow took to adapt and grow during the pandemic. He highlights the importance of creating lasting relationships with influencers. Nicholas also reveals key strategies that startups can use to develop their product innovation.