One of the most pevalent and difficult decisions for any founder is the decision of when to go and ask for money. Is there a risk to do it too early? How about too late? Is it a one time deal or are there multiple rounds? How do I make sure I've set things up to maximize our chances of getting the money we need.

In this episode, we are joined by the "Start Up Architect" Matt Wolf to answer all those questions and many more. While you may feel the product or service that you have come up with is brilliant and "sells itself", the reality is no matter how brilliant your business is, whether it soars above the clouds or crashes and burns is really all dependent on the people. We talk about what time is a good time to bring in an advisor like Joorney and understanding the milestones along the road and what investors look for.

We really hope you enjoy this episode and as always, if you have any thoughts or ideas for future episodes, please let us know at [email protected].