We're answering a question from a listener who's recently been tasked with developing the brand voice for a large travel reviews site. How do you take it from a mostly user-generated content platform to one that has a more defined point of view?

>> Do you follow the accounts we talk about in this episode?:

@tropicals@melissahoylehair@martocabeachgarden@orenjous@airbnb

>> Have a social media marketing question? Email [email protected] or DM @jdalfeen and @racheljosilver and we'll answer it on a future episode.

>> This episode is brought to you by Hungryroot: fresh, clean-ingredient foods that make it easy to eat healthy. Get $25 off your first two deliveries when you visit hungryroot.com/follow.

>> Subscribe and listen to our @lovestoriestv podcast, Love Stories Radio, for real wedding advice!