#48: How should brands whose sales are being impacted by COVID-19 shift their marketing strategy? Featuring Rachel Tipograph (@racheltipograph), Found...
Released Friday, 10th April 2020
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#48: How should brands whose sales are being impacted by COVID-19 shift their marketing strategy? Featuring Rachel Tipograph (@racheltipograph), Found...
#48: How should brands whose sales are being impacted by COVID-19 shift their marketing strategy? Featuring Rachel Tipograph (@racheltipograph), Found...
Friday, 10th April 2020
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Our guest on this episode is Rachel Tipograph (@racheltipograph), the founder and CEO of MikMak (@mikmaktv), an enterprise marketing e-commerce platform that enables brands like L'Oréal and Bacardi to create thumb-stopping shopping experiences connected to hundreds of online retailers.
We discussed topics like:
- What should brands and retailers do who are feeling the effects of COVID-19 on their sales?
- How can offline retailers quickly pivot to online shopping?
Plus, we share some examples of social accounts that are standing out during this uncertain time, like:
>> Do you have a social media or influencer marketing question for us? Email [email protected] or DM @jdalfeen and @racheljosilver and we'll answer it (anonymously, if you'd like!) on a future episode.
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Do You Follow?: A Podcast on Social Media Marketing
We're @jdalfeen and @racheljosilver—your personal social media gurus, here to solve your marketing riddles. With almost a decade of experience running social media and brand marketing for brands like Birchbox (and now starting our own booming business, Love Stories TV!), we know the hacks, strategies, and tools you need to win at social media, influencers, and digital marketing for your brand or business. Listen for free sosh med advice—with a sprinkling of our thoughts on Instagram algorithms, the Karadashians, and more. >>> Email [email protected] (or DM @jdalfeen and @racheljosilver) and we'll answer your question on a future episode!Join Podchaser to...
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