In this episode, we talk about getting the most value from your content strategy. 00:00:13 - Start with Your Customer's Pain Points and Develop Topics from There 00:02:26 - Align Your Content Strategy with Your Top Nav and Footer Nav 00:06:16

How to Think About SEO Services Pricing

Mar 4th, 2022 14m 54s

In this episode, we talk about how to think about SEO services and pricing. 00:00:58 - Determine How Results Will Be Judged Before Starting 00:04:03 - Understand What You Will Do and What Your SEO Agency Will Do 00:06:54 - Understand How Long

Anticipating SEO Problems Before They Happen

Feb 22nd, 2022 16m 30s

In this episode, we talk about anticipating SEO problems before they happen. 00:00:44 - Maintain Documentation of Hosting Locations 00:03:17 - Plan Workflows of New Content, Site Updates, and Changes 00:05:53 - Redesign Your Website Every Two

Alternative Strategies for Nurturing Soft Leads to Close

Feb 18th, 2022 16m 12s

In this episode, we talk about alternative strategies for nurturing soft leads to a close. 00:00:49 - Traditional Lead Capture: Get an Email Address and Send Content 00:03:00 - Manual Nurture: Use Your Flow of Content to “Give” Some Value in F

Getting the Most SEO Value Out of Your Webinar Content

Feb 11th, 2022 16m 13s

In this episode, we talk about getting the most SEO value out of your webinar content. 00:01:54 - Use Your Landing Page as an SEO Content Page 00:03:17 - Load the Full Webinar Transcript to Your YouTube Description 00:05:05 - Make the Full Tra

Use the Power of Story to Drive Your Business Growth

Feb 11th, 2022 17m 2s

In today's episode, we're going to talk about using the power of story to drive your business growth. 00:01:44 - Tell Your Story Well. 00:04:00 - Make Your Ideal Customer the Hero of Your Story. 00:06:33 - Turn Your Customers' Stories into Con

Never Run Out of Content Ideas for SEO

Feb 11th, 2022 16m 41s

In today's episode, we're going to talk about how to never, ever, ever run out of content ideas for SEO. 00:01:02 - Create Standalone Pages for Your Services That List Your Subservices, and Build Pages for Those Subservices. 00:03:59 - Create

Five Easy Ways to Get Started with Your SEO

Feb 1st, 2022 15m 17s

In today's episode, we're going to talk about five easy ways to get started with your SEO. 00:00:18 - See Where You Are Now. Check Out Your Rankings in an SEO Tool. 00:03:15 - Get Your Most Important Keywords Into Your Website Top Nav. 00:06:36

How Your Marketing Changes when You Grow Your Geographic Market

Dec 20th, 2021 18m 1s

In today's episode, we're going to talk about how your marketing changes when you grow geographically. 00:01:17 - Consider How You Look Now in Terms of Service Area and Placement in Search Engines. 00:03:17 - How Should Businesses That Are Exp

Maintaining Your Ability to Market without 3rd Party Cookies

Dec 13th, 2021 15m 41s

In today's episode, we're going to talk about a big item in the news lately, and that is maintaining your ability to market without third-party cookies. 00:00:25 - What Are Third Party Cookies? 00:04:15 - Build Your Social and Email Audiences.

Marketing for the New Normal

Dec 6th, 2021 16m 6s

In today's episode, we're going to talk about marketing post-coronavirus and how to change your marketing in this new reality that we live in. 00:01:21 - Be Ready to Market Your Staffing Needs on an Ongoing Basis. 00:04:40 - Close Gaps in Your

Is Cold Email Dead or Just Getting Started?

Dec 1st, 2021 17m 22s

In this episode, we're going to talk about the subject of cold emailing and how it's not dead like you've probably heard. We'll talk about the main two types of emails: newsletters or opt-in emails and cold emails. 00:01:00 - What Is a Cold Em

The Best Ways to Use Video in Your Marketing

Nov 30th, 2021 15m 9s

Video is huge in today's marketing landscape, and so in this episode, we're going to talk about the five most important things to consider when deploying video in your internet marketing strategies. We discuss providing a 360-degree overview on

Pros and Cons of Top Online Advertising Channels

Nov 15th, 2021 18m 9s

In this episode, we're going to help you understand the pros and cons of the different advertising channels that are available in online media. We discuss Google Search, Facebook, Instagram, LinkedIn, Banner Display, and YouTube! 00:01:42 - Go

Why SEO Won't Die

Nov 10th, 2021 16m 56s

Over the years, various marketing sources have claimed that SEO is dead. In this episode, we talk about why SEO is actually not dead with five reasons why SEO will likely be relevant in the future. 00:01:06 - There's a Balance: Access to Infor

Healthcare Marketing Misses

Nov 8th, 2021 17m 13s

In marketing, healthcare providers get a lot of things right when it comes to healthcare, but they get a lot of things wrong when it comes to communicating and marketing to the public. This episode will go over the things that healthcare provi

More SEO Basics to Improve Your Rank

Nov 2nd, 2021 16m 45s

SEO can always improve. A better rank in search results pages often boils down to having key processes and checklists in place. It's more important than ever to: 00:00:31 - Understand and Use Core Web Vitals 00:03:25 - Use Meta Descriptions We

Build Your Online Profile for Better SEO

Nov 2nd, 2021 16m 23s

Making your online identity as high-profile as possible involves a combination of SEO updates and usability fixes. Here's how to jump-start the process. 00:00:52 - Avoid Confusion With Your Domain Name for SEO 00:04:10 - Know and Monitor Your

Offsite SEO Tools and Tips

Nov 1st, 2021 16m 23s

Off-site SEO is all about managing your presence on reputable sites and building up your linked pages. Here's how to get a build a strong online presence beyond your website: 00:00:19 - Create Steady and Valuable Social Media Content 00:03:48

SEO Maintenance for Better Site Performance

Oct 26th, 2021 15m 26s

Simple website updates and maintenance can keep your web content more visible in search engine results. Be sure to set up and monitor the following areas: - Have Site Backups in Place - Keep Your CMS and Plugins Up to Date - Implement Google Se

SEO Basics: 5 Link Building Best Practices

Sep 14th, 2021 15m 23s

Link-building strategies include on-site and off-site SEO best practices. Here's how to improve your domain authority by linking pages. - Make Sure You're Interlinking Your Pages - Look for Back-Linking Opportunities - Look for Local Link Oppor

Site Maintenance That Improves SEO

Sep 13th, 2021 15m 51s

Website maintenance and SEO go hand in hand. Making these improvements can also boost your ranking on search engine results pages. - Make Sure Your Site Is ADA Compliant - Make Sure Your Site Is W3C Compliant - Remove Duplicate Meta Description

5 Content Marketing Fixes for Better SEO

Sep 13th, 2021 16m 1s

Getting content marketing results includes strengthening weaknesses and fixing errors. Here are five content marketing improvements you can start making today. - Optimize Your Top Pages - Delete Irrelevant Content - Implement Question Keywords

SEO Basics: 5 Good Analytics KPIs for Business Websites

Sep 7th, 2021 15m 8s

Marketing analytics double as key performance indicators (KPIs) for website performance and usability. As a performance marketing agency, here are 5 metrics we recommend tracking: - Track Page Speed and Load Times - Check Domain Authority (Moz)

SEO 101: Find and Fix Broken Site Elements

Aug 16th, 2021 16m 45s

Broken websites increase bounce rates, decrease conversions, and hurt search engine optimization (SEO). Here are some key vulnerabilities to address: - Find and Fix: Broken Links - Find and Fix: Broken Images - Find and Fix: Meta Descriptions a