Dog ‘n’ Bone host Martin Loat welcomes ad media industry figurehead and Google MD for Ad Agencies in EMEA - Mark Howe - ahead of his “semi-retirement” after an illustrious 41-year career.
The pair touch on a range of topics, including supply chain issues in the media industry, client side suspicion of overpromising agencies, a greater need for transparency and how a tech company cull is an inevitability.
The episode also features questions from our call-in guests:
Stevie Spring, Chairman, British Council;Sarah Parkes, Chief Sales & Marketing Officer, Talon Outdoor;Rachel Forde, CEO, UM London;Mike Anderson, Media Consultant.
WARNING: This episode features personal anecdotes from a previous era in the media industry, listener discretion is advised!
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