In this episode we discuss the first pillar, APPROACH for doing business in Africa. There are two basic approaches to consider. Decision is driven by risk appetite and timeline. Irrespective of the approach, you must have clarity on the objecti
How do you assess evaluate if there is potential for your business in Africa? To answer this question we developed a 6 step model for our customers. This episode provides an over of steps. In of the subsequent episodes, you will get details of