In this episode, Melissa Kellogg Lueck, a marketing expert and business coach, delves into the concept of creating community as a powerful marketing strategy for entrepreneurs. She builds on previous discussions about community and networking to explore how entrepreneurs can intentionally foster a community around their business to enhance impact and financial freedom. She stresses that all business owners inherently build communities through their products, services, and communication, highlighting that women entrepreneurs have a unique talent for creating community. She then outlines steps for establishing and nurturing a community with a shared ideology, origin story, rituals, and language, emphasizing the importance of personal connections, listening, and responding to community needs. The episode serves as an insightful guide for entrepreneurs aiming to leverage their innate community-building skills for business growth and marketing success.
00:00 Welcome to Doing Business Like a Woman
01:19 Creating Community as a Marketing Strategy
11:43 Building a Strong Community: Strategies and Insights
20:37 Engaging with Your Community for Growth
30:38 Join Our Community: A Special Invitation
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