James Newberry
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Every successful fundraising letter contains five essential elements. These are pieces that must be included to make sure your appeal gets read, but more importantly, persuades the reader to give. In today’s episode, the tables are turned as Ma
Richard Viguerie, American conservative figure and pioneer of political direct mail shares his insights and expert experience into the world of direct marketing. He’s 84 years old, still works 10 hours a day, hates sleep and is always excited t
Albert Lasker was an American businessman and philanthropist who played a major role in shaping modern advertising. He insisted advertising copy should actively sell rather than simply informing, coining the term ‘salesmanship in print’. In tod
Donor recognition levels are vital, but often overlooked factors that can make a huge difference in how you position your ask most effectively. It doesn’t matter if you’re working alongside individuals or corporate donors, recognition levels ca
Part two of the all insightful interview with copywriting and marketing expert, Roy Furr. A ‘must listen’ episode if you want to improve the results of your nonprofit organization. If you missed part one, catch the replay right here. The Show
Copywriting and marketing expert, Roy Furr is today’s special guest sharing his 9 recommendations Nonprofit organisations can follow to improve their bottom line. He’s one of the few copywriters to receive the stamp of approval from the legenda
Successful fundraising is more than just sales and marketing. Being a good salesperson or marketer is helpful, but there’s far more important ingredients that go into creating a successful fundraiser. Today, James is joined by Stuart Maclean to
Today, James Newberry answers your questions and gives his detailed opinion and answers. Here are some of the highlights for you… Which is best: Working as a freelance writer or for a creative agency? (0:30) Why there’s no such thing as ‘secur
David Garfinkel; Author of the Amazon #1 best seller Breakthrough Copywriting and one of the world’s greatest copywriting coaches is today’s special guest. He shares his background in journalism, how that helped him once he became a full time c
Research and passion are two of the most important components of any successful fundraising campaign. Today, Dr. Richard Dressner is the special guest sharing his lessons from a $120 multi million Mt. Vernon Capital Campaign. By having a deep p
Robert Cialdini spent his entire career researching the science behind influence and persuasion. Author of two groundbreaking books and globally recognised as the ‘Godfather of Influence’. In today’s episode, James talks with special guest Stua
Fundraising for the church can bring people, opportunities and talents together in many different ways. In today’s Donor Doctor show, Rev Dr Elizabeth Foss shares her insights into how she has successfully used fundraising to support the faith
In today’s episode, James is joined by special guest Dan Grey to talk about the untold story of the forgotten soldier: Joe Hooper. Hooper was one of the most dedicated and decorated soldiers in American history serving his time in both the U.S
Variety is the spice of life as the famous saying goes. Or in the case of today’s Donor Doctor episode ‘creativity is the spice of life’. Successful copywriting can be thought of as a kitchen spice rack. You have different jars full of herbs an
Red flags. The markers that flash, blink and sound like alarms. You simply cannot ignore them. It’s only when we take stance and look back are we able to see clearly where things began to go pear shaped. In today’s episode of the Donor Doctor S
In today’s episode of the Donor Doctor Show, James and stuart discuss the legendary direct marketing specialist, Joan Throckmorton. She had over 30 years of experience in the field and was head of her own marketing and creativity consultancy in
If you’re wanting to improve the effectiveness of your Fundraising or ever wondered what life is like as a full time freelance copywriter, today’s episode will fulfill exactly that. James is joined by special guest and top freelance copywriter
In today’s episode, James is joined by his son to talk about the 16 essential questions you should be asking yourself to optimise the health of your fundraising appeals. Show Highlights: -What you must include in your donor package to attract y
According to neuroscience, direct mail beats digital in many ways. Despite the huge migration to digital media in the last 10 years, paper based direct mail content still holds its advantage in connecting with your prospects. In today’s day and
While fundraising isn’t most people’s favourite activity in politics, it is however a necessary venture as discussed in today’s episode for special guest Dick Foley. Alongside that, you’re going to find out the importance of having a great ven
Whether you’re a seasoned expert or just starting out in fundraising, the chances are you’re going to experience mistakes and setbacks. In today’s episode, James is joined by his brother Jonathan to share the 5 most common marketing mistakes an
In today’s episode of the Donor Doctor Show, James Newberry interviews special guest Greg Munford, star singer from the group Strawberry Alarm Clock who had the #1 hit Incense and Peppermints. They discuss Greg’s background in direct marketing,
Welcome to the Donor Doctor with your host James Newberry. On today’s show, James talks about the odd similarities between panhandling and country music and how they can affect your fundraising efforts. Panhandling The term panhandling can ofte
Most people would say that a charity is always good - but not everyone. Some people would argue that charity work is carried out badly or less than optimal. In today’s exciting episode of the Donor Doctor Show, James talks with his son about ch
Today’s episode features Robert Collier -- Author Of The Famous Robert Collier Letter Book -- A great read for any business man who is looking for more effective ways of putting their letters into practice. Attention Grabbing If you want people
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