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Step five inner quest of seven

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steps to marketing plan success setting

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goals . Let's get right into it . This

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is Don't Fear Great

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, with Wabtau-Ramina marketing

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strategies and advertising technologies to

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help you build a better business . So

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welcome back to this incredible

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podcast . Of course I'm biased , don't

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Fear Great , I'm your host , rob Teramina , if

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you're just finding us right now . What

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I would recommend actually is going back

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a few , at least a few episodes , because

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we're in the sort of the back ends

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of a series of episodes

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where we're talking about how to

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create a successful marketing plan

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and what we've done is we're

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outlining it . We've made it into seven

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steps of creating a marketing plan

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, a successful marketing plan , and

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today this is step number five . So if you're

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finding this for the first time , my recommendation

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is to go back , start at step

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number one and then go through . But of course , you're

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welcome to stick with us right now , because

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each of these could sort of live on its own

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and we're talking about setting

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goals . If

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you are sort of OCD

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about sort of like having a schedule

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and having everything outlined , then you

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can relate to this particular topic

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. But setting goals is really

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important and there's something to

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be said for setting realistic goals

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as well . Right Now

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, when you set realistic goals

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, you're setting yourself up for the

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best chance of success , and that's

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what you want Now . You want to be ambitious

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. I'm not saying realistic goals are not

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ambitious they are but they're realistic

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based on the resources you have , the infrastructure

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you have and all of these other things

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that we're going to be talking about today . But

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it's important that you set these realistic goals

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. And now here's some of the advantages

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to setting up goals on the front end

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as part of now , sort of crafting

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this marketing plan , versus just

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doing the things that you sort

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of maybe are comfortable with , like setting up an advertising

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campaign on social media without setting an

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entire plan . Here are some of

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the advantages of setting goals . Number one

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you know what you're shooting for and

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when you're creating all these other things , like understanding

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what your market niche is , your competitors

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and the message . Like the previous topics that we've

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talked about , and now we're going to be

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setting goals , we're making sure that everything aligns

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with each other . Imagine doing

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all these things and finding out that they

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don't align with each other . Well , that's why you create

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a marketing plan , versus just trying

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to execute right away and then realizing when

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it's already out there , when it's already public knowledge

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, when you already spent all this money . Now , all of a

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sudden , it's like oh my God , it doesn't actually

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align with everything . So

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setting goals is sort of like a litmus

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test . It's a filter to making

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sure that everything is , in fact , aligned

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. Setting goals helps you to be realistic

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now also about the results . It

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also lets say , you are an advertising agency

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and doing this on behalf of a client . It helps you

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to set realistic goals now on behalf of

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the client as well . You understand

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this is the next advantage what

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it is that the client wants . What

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are they trying to attain ? What are

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the results that they want ? Right , and those

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now should be the goals that you're adopting

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. So you can craft all these

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other things , like this marketing

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plan , because marketing is not a one

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size fits all . It doesn't work

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that way . There's different products , there's different

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niches , there's different wants , desires , and

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that list goes really really far , right . So

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it's important to outline what

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these goals are Getting

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back to now , if it's like an

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agency-client relationship , by setting

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goals prior to launch , you

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can now present this to the client and

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making sure that what you're

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doing aligns with what they want and

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what they need . So setting goals

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are so very , very important , and

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it's something I highly recommend doing on

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the front end . These are the steps leading

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up to right . These are how do you create

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a successful marketing

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plan , which means , once the marketing

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plan is done , now you

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can very easily execute . The

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execution of the plan becomes

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much more predictable

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versus sort

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of just throwing something against the wall

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and seeing what sticks . So you wanna

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set realistic goals and it's okay

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to elevate them to ambitious

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goals . Now , what type of goals

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should you be setting ? You should be setting

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short-term goals and

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you also wanna be setting long-term goals , and

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what I like to do is my short-term goals

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. They literally could be

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anything between 24

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and 72 hours , and

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this keeps us accountable to

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now . When we launch various

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campaigns . We want to be able

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to measure various things that will

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be revealed within the first 24

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to 72 hours . We don't wanna waste

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advertising dollars on behalf of our clients

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. We also don't wanna waste advertising dollars

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on behalf of us , because we are

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sort of setting expectation , trying to

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get certain results . If we set it and forget

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it , we're risking a lot that we're

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a lot that we're wasting these dollars . So

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there's goals that we wanna set on the first 24

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to 72 hours . That really creates

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that momentum and sets pace . So

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those are some examples of

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short-term goals that you want to set for yourself

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. Long-term goals , conversions

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. So let's say , on the initial

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short-term goals , is traffic Some

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of the more long-term goals now could

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be conversion . So short-term is you're

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regretting the traffic , building brand

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equity and all those other things , right ? And

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now some of the long-term goals . This is obviously

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post 72 hours is

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you wanna see and start measuring ? What's

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the conversion rates ? What's the conversion

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rate on the immediate set of traffic , but

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then on the secondary as well , on

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that brand stuff ? Is the brand

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equity that we're building benefiting

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this particular campaign moving

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forward , right ? Is it ? Does that align with the

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marketing plan ? Now , that's just one

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simple example , but there are other examples

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as well , because there's internal and external marketing

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and all these other things , right ? So

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what I'm saying , why I'm saying that is

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I don't want you to think that what

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we're talking about here are called absolute

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truths , where this is the only way

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I'm giving examples and now you sort

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of have to apply it to your situation . But

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again , the point of

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today's episode is to bring

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your attention to the value of setting

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goals for marketing plan . This is step

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five and also to

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also not just bring awareness , but

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also now to sort of inspire you guys

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to start setting goals and to get you to

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a place . Now it's like all right , you brought

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awareness to setting a goal . What

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are things within my marketing plan

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that are goal oriented that I can

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start setting a plan for

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? And then it'll reveal itself and

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based on what it is that you're doing because what

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goals you should set really depends

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on what the plan is on , really what

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the campaign is or what

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you're trying to market . Is it an event

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, is it a product ? Is it a brand new business ? Is

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it an established business , right ? So there's a

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lot of questions that'll reveal what

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type of plan this is gonna be and then , in this case

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, it's also gonna reveal what type of goals

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match this particular

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marketing plan and what are those realistic

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goals that I should be putting in place

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for this particular marketing plan . So , again

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, setting goals , so important to do

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before execution . This is part

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of now , the draft phase

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of the marketing plan . We have it as

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step five in creating a

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successful marketing plan

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. If you just joined us , I hope

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you guys found value . Don't forget to go back

7:49

and listen now to the other steps that we've

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been creating , but I can't wait to talk to you

7:53

guys , for with our next step , we're almost

7:55

done here . This is the home stretch . We've

7:57

got two more steps to go , revealing

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really everything

8:02

, and the kitchen sink are secrets for

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creating a successful marketing

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plan . Guys , remember , don't

8:10

feel the process and don't fear

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grit . We'll see you next time , take care .