Where? As location becomes increasingly important, and as more and more data is geotagged, this may be the most important question your app needs to answer. How do you determine what city and country your users are coming from? Figure out which neighborhood a place is in? Keep a location history for a physical object? Group people together based on proximity? One of these days you'll need to reach into your knapsack of geo-tools to solve problems like these and this talk aims to make you ready. We'll cover using location-aware storage like MongoDB and ElasticSearch, GeoIP, reverse geocoding, third-party location web services, geo-hashing, and more. Warning: words like Euclidean may be used during the course of this talk.